- Hardcover: 206 pages
- Publisher: Prestige Books (2011)
- Language English
- ISBN-10: 8178510863
- ISBN-13: 978-8178510866
- Product Dimensions: 21.8 x 14.6 x 1.8 cm
- Amazon Bestsellers Rank: 1,456,021 in Books (See Top 100 in Books)
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Product Description
During the past decades, our understanding of human interactions and decision-making has shifted dramatically. While the Enlightenment tradition postulated the rule of ratio, we now know that our thinking and behavior are predominantly driven by emotional and unconscious processes. This insight has changed the
foundations for everyone working in the field of strategic communication. It entails dramatic consequences for the future of marketing and campaigning. At the 15th EAPC Conference in Vienna, a selected line-up of speakers investigated the central role of emotions in politics and campaigning. This significant and innovative book contains the Conference papers. It brings together perspectives from researchers and practitioners on a topic of utmost relevance for all those working in this area.
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