- Paperback: 96 pages
- Publisher: John Wiley & Sons (30 Dec 1993)
- Language English
- ISBN-10: 0471285471
- ISBN-13: 978-0471285472
- Product Dimensions: 37.9 x 27.8 x 0.6 cm
- Amazon Bestsellers Rank: 3,132,907 in Books (See Top 100 in Books)
- See Complete Table of Contents
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First Sentence
How do you write about a magazine that has had a tremendous impact on graphic design, but very few graphic designers have actually read it? Read the first page
Front Cover | Copyright | Excerpt | Back Cover
How do you write about a magazine that has had a tremendous impact on graphic design, but very few graphic designers have actually read it? Read the first page
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Front Cover | Copyright | Excerpt | Back Cover
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6 reviews
7 of 7 people found the following review helpful
buy a bigger bookshelf for this one
16 Mar 1998
Format:Paperback
Somewhat of a biased reviewer, I recommend this book to any person that loves typography and wants to see the results of tremendous creative forces within the field. Or, if you have wanted to do something for a long time but didn't think you could do it ... also recommended for you.
2 of 2 people found the following review helpful
Essential reading for any graphics/media undergaduate
29 Nov 1997
Format:Paperback
Ever read that outsize magazine that always seems to have pages missing in your school library? Or maybe you have used one of the many typefaces from the Emigre stable...
This book is essetial reading for anyone with even a passing interest in design. The authors are designers (Vanderlans) and typographers (Zuzana Licko) of the highest order and seem to occupy an unusual middle ground somehwere between traditional print and digital multimedia. This book expounds their theories and shows why they should be regarded as highly by the public as they are by students and other designers.
1 of 1 people found the following review helpful
Wonderful retrospective of Emigre type foundry
30 July 2006
Format:Paperback
Nowadays it's hard to remember that there was ever a time that Emigre was considered shockingly radical. With the massive surge of alternative type foundries and indie type designers, it's pretty hard to think of Emigre as "indie" any more. Not to mention the huge success of their typeface Mason--slapped over so many album covers and print ads in the last thirteen years that it's become a pest font damn near approaching that of Cooper Black or Hobo. But Emigre WAS radical, as this book reminds us. And they did more than just start a revolution in computer designed type. Their real value was to reintroduce a kind of type-centric design renaissance that hadn't really been seen since Jan Tschichold's "The New Typography".
Emigre made typographic design solutions exciting again. They also taught me a great lesson--type is something to think about and rant about--it's not just window dressing to go around the art. Who needs to design around a photograph when with the right font and some imagination you can ditch the photo altogether and have something considerably more challenging?
Anyway, if you can't tell, I think pretty highly of this book and agree that every designer should keep a copy around. More importantly, I think design students should look at it to get an idea of what IS possible with type--not just Emigre type, but with a true typographic approach to design, which I think the Emigre style embodies.
The book is several years old now and evidently out of print. Still it's worth the trouble to buy a used copy as they pop up from time to time.
Emigre made typographic design solutions exciting again. They also taught me a great lesson--type is something to think about and rant about--it's not just window dressing to go around the art. Who needs to design around a photograph when with the right font and some imagination you can ditch the photo altogether and have something considerably more challenging?
Anyway, if you can't tell, I think pretty highly of this book and agree that every designer should keep a copy around. More importantly, I think design students should look at it to get an idea of what IS possible with type--not just Emigre type, but with a true typographic approach to design, which I think the Emigre style embodies.
The book is several years old now and evidently out of print. Still it's worth the trouble to buy a used copy as they pop up from time to time.
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