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Emarketing Excellence: Planning and Optimizing your Digital Marketing [Hardcover]

Dave Chaffey , PR Smith
4.8 out of 5 stars  See all reviews (6 customer reviews)
RRP: 100.00
Price: 85.50 & FREE Delivery in the UK. Details
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Book Description

8 Nov 2012 041553335X 978-0415533355 4

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans.

A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool.

Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.



Product details

  • Hardcover: 640 pages
  • Publisher: Routledge; 4 edition (8 Nov 2012)
  • Language: English
  • ISBN-10: 041553335X
  • ISBN-13: 978-0415533355
  • Product Dimensions: 24.8 x 19.4 x 3.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 2,195,038 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

"Well known for his practical online marketing advice, Dave Chaffey (http://www.smartinsights.com) has helped tens of thousands of UK businesses improve their Digital Marketing through his bestselling books, workshops and consulting.

Get free updates on the latest developments in Digital Marketing from Dave on his SmartInsights.com portal via Email, Twitter, RSS or Facebook.

He is proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave has also been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing.

Dave is Director of Marketing Insights Limited (www.marketing-insights.co.uk) and has advised companies including 3M, BP, Euroffice.

Product Description

Review

'This book is a must-have for any professional looking to plan and implement an e-marketing campaign.'

Amanda Rogers, Qualifications Director, the IDM

'This is not a book you read… it is a book you use to achieve inspiring digital marketing outcomes! No complicated techniques just straightforward digital marketing sense and an empowering toolkit of models and strategies. Should be used by any serious digital marketer!'

M Zinopoulou, CEO of The Digital Marketing Association

'Chaffey and Smith continue to clearly communicate practical, tactical, strategic and philosophical insight about the broad scope and significant constraints of online marketing. This book lays bare the forest and the trees, helps you determine which trees are most beneficial and provides the necessary clues for harvesting them. A must read.'

Jim Sterne, Founder, eMetrics Summit and Chairman of Digital Analytics Association

'Emarketing Excellence 4e is the definitive e-marketing resource for new and veteran digital marketers. Chaffey and Smith deftly guide readers through the constantly changing landscape of e-marketing, from strategy to implementation, in ten clear, concise chapters. A must-have for every teacher and marketer's library.'

Gene De Libero, New York University School of Continuing and Professional Studies, USA

'This book is a Classic; a rigorous and practical guide to Digital Marketing theory and practice. In this new edition, the authors have comprehensively updated the content to reflect the latest developments in the rapidly-changing digital landscape. Emarketing Excellence will continue to meet the learning needs of students and practitioners alike.'

Mike Berry, Digital Marketing Trainer, Consultant and Blogger

'This complete e-marketing book refreshingly infiltrates the ‘e’ into every area of marketing, which reflects what is going on in marketing practice. There is a great balance between a big picture approach and getting down to the technical aspects of actually doing it through a range of media including social and mobile. This book is perfect for those studying advanced marketing or those working in marketing who need to get a handle on technology.'

Dr Paul Harrigan, University of Southampton, UK

Praise for the 3rd edition:

'eMarketing eXcellence successfully combines breadth of subject matter with a depth that gives the reader more than a superficial understanding of the issues. Chaffey and Smith have also broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in the few moments that they have in the working environment'

Danny Meadows-Klue, former President of Interactive Advertising Bureau (Europe) and principal Digital Strategy Consulting

'...an exciting new approach...with creative use of new e-models and e-tools'

Amazon

'a must-have for other managers...if you don't read this book-you are still in the dark when it comes to eMarketing'

Dominic Yeadon, FIDM, e-Marketing consultant

'This book is essential reading for anyone involved with, or wanting to learn about, digital and e-marketing'

Beverly Barker, Senior Lecturer in Digital Marketing at London South Bank University

About the Author

Dave Chaffey is CEO of Smart Insights (www.smartinsights.com), an online publisher and analytics company providing advice and alerts on best practice and industry developments for digital marketers and Ecommerce managers. He also works as an independent Internet marketing trainer and consultant for Marketing Insights Limited and has consulted on digital marketing and Ecommerce strategy for a range of companies. Dave is a visiting lecturer on E-commerce courses at different universities including Birmingham, Cranfield, Derby, Manchester Metropolitan and Warwick Universities. He is also a tutor on the IDM Diploma in Digital marketing, for which he is senior examiner

PR Smith (www.PRSmith.org) is a best-selling marketing author, international speaker and adviser. His five other books are renowned for their ‘edutainment’ style. His SOSTAC® Planning System is used by organisations around the world (and in Top 3 business models of all time - Chartered Institute of Marketing). Paul advises and trains organisations that embrace change and creativity in Asia, Africa and Europe. He is also the author/ founder of the Great Sportsmanship Programme which uses social media to mobilise communities into sportsmanship www.GreatSportsmanship.org



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Customer Reviews

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4.8 out of 5 stars
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Excellent and 6 Nov 2012
Format:Paperback
Finally a book that contains both strategic insights and up-to-date tactical tips. The book is quite comprehensive and cover most aspects of Digital Marketing... a very useful reference books for marketers and marketing students.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent book 25 Jan 2013
Format:Paperback|Verified Purchase
A lot of good advice on digital marketing. broken down into a good strategy from start to finish. This book is being used in college on the Digital Marketing course
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1 of 1 people found the following review helpful
5.0 out of 5 stars Academic Reading 10 Oct 2013
Format:Paperback|Verified Purchase
This book is a great academic read for final year students of BSc Hons degree's and masters. Provides both easy and in-depth explanations.

Worth buying!
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