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Emarketing Excellence (Emarketing Essentials) Paperback – 8 Jul 2005

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Product details

  • Paperback: 360 pages
  • Publisher: A Butterworth-Heinemann Title; 2 edition (8 July 2005)
  • Language: English
  • ISBN-10: 0750663596
  • ISBN-13: 978-0750663595
  • Product Dimensions: 24 x 19.2 x 2.2 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 545,512 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), and www.GreatMomentsOfSportsmanship.com, his personal social media campaign.

Product Description

About the Author

A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.

Inside This Book

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This chapter introduces you to the world of e-marketing; its background and its benefits. Read the first page
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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By BB on 5 Aug. 2006
Format: Paperback
This book has to be an essential for both students and professional marketers in the workplace.

For students, this is an excellent learning tool showing how to apply theory to practice, turning models into realistic emarketing plans. For myself, as a marketing manager for an SME, this book was essential reading as we looked to integrate a refreshed emarketing campaign in to our existing marketing plans.

Highlights the common pitfalls that so many fall in to when setting up a company website, and shows you how to avoid them next time round!

Packed full of info, and written in easy to understand language with plenty of definitions. A great informative read and worth every penny - would highly recommend!
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48 of 51 people found the following review helpful By Dominic A Yeadon on 10 Aug. 2003
Format: Paperback
At last, a book I can get my teeth into. This book reminds me very much of the weighty tomes I ploughed through eight or nine years ago when I was hungry to soak up everything ever published about Database Marketing. Recently, I have read a dozen books looking for this one. The rest were all re-hashes of what I already knew or had deducted, and everything seemed to be well past its sell-by date. This is different.
This book is dense, crammed with evidence and the best part - structure! The authors, Smith and Chaffey, certainly know their Marketing onions and have thoughtfully applied this crazy new world of e to the established disciplines that marketers have grown up with - the marketing Mix, the 4Ps, the 7Ps, SOSTAC, the 5Is, the top 10 communications tools, etc.
A solid blend of evidence, industry comment, quotations and process structuring, make this book a must-have for other professionals who, like me, are hungry for direction and fact in this bonkers e-marketing rave.
My advice is to read it twice. The first time you will gobble it up and get a headache - indigestion. The second time you will scoop up what you need and build yourself a decent e-marketing plan that will stand the test of time and doubtless become your Marketing Department's pole star.
If you don't read this book - you are still in the dark when it comes to eMarketing. 323 pages set to change your life. If you are looking fo a quick-fix however, this one may be over your head.
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Format: Paperback
If you are an e-marketing professional, this is one of the few books that really gets down to the nitty gritty of the trade. If you work in a company in the real world and want to implement an e-marketing strategy properly, with targets and accountability to your seniors, you will find much of use here. In short, if you are an e-marketing professional, it is written for you.

The flipside of this, of course, is that if you are a one-man band wanting to add a website, wiki, email campaign, online shopping cart etc to your offline business, you'd be better off with something less universal and involved. There are plenty of shorter, more concise guides to the various elements of e-marketing that this. If you're interested in how they all slot together though, you're on to a winner.

My only real criticisms of the book are its slightly sloppy approach at times (it repeats and contradicts itself in places, a product of hurried editing or revisions over the editions) and its reliance on a number of cringeworthy business acronyms which are sometimes not necessary and detract from an otherwise well-informed and useful volume.
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eCommerce is moving faster than ever. I used this text as part of my University studies and it was quite relevant. But that was back in 2005. I would imagine a refresh is in order.
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