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Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
 
 

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing [Kindle Edition]

Ian Brodie
4.7 out of 5 stars  See all reviews (44 customer reviews)

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Product Description

Product Description

"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop

Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing

Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.

Inside the book you'll discover:
  • The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.
  • 6 surefire subject line models that will get your emails opened and read.
  • The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list).
  • How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.
  • The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).

"We've seen a threefold increase in leads and we've won several new clients." Adrian Willmott

Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.

No jargon. No fluff. Just practical, real-world strategies that deliver results.

"Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer

Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.

How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice.

The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?

Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109.

"Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook
Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.

If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

About the Author

Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing. He was recently named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World magazine, and one of the "Top 25 Global Influencers in Sales and Sales and Sales Management" by OpenView Labs. Salesforce.com picked him as one of their "Social Business Dream Team" and Raintoday.com named his website as one of the "Resources of the Decade" for Professional Services Marketing. He lives in Cheshire in the UK with his wonderful and understanding wife Kathy who put up with him agonising over this book, and their two fantastic kids Chris and Robs. He’s a long-suffering Newcastle United supporter and in his spare time he likes to practice and perform close-up magic (though not very well). After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through email marketing he could reach and help more people, have more impact, and win a lot more business. He’s personally used the strategies he outlines in this book to grow his own and his clients’ businesses. And if you follow these strategies, you can do the same.

Product details

  • Format: Kindle Edition
  • File Size: 3184 KB
  • Print Length: 162 pages
  • Page Numbers Source ISBN: 0992763118
  • Simultaneous Device Usage: Unlimited
  • Publisher: Rainmaker Publishing (17 Nov 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00GR77K1M
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon Bestsellers Rank: #16,374 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing.

He was recently named as one of the "Top 50 Global Thought Leaders in Marketing and Sales" by Top Sales World magazine, and one of the "Top 25 Global Influencers in Sales and Sales and Sales Management" by OpenView Labs. Salesforce.com picked him as one of their "Social Business Dream Team" and Raintoday.com named his website as one of the "Resources of the Decade" for Professional Services Marketing.

He lives in Cheshire in the UK with his wonderful and understanding wife Kathy who put up with him agonising over this book, and their two fantastic kids Chris and Robs. He's a long-suffering Newcastle United supporter and in his spare time he likes to practice and perform close-up magic (though not very well).

After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through online and email marketing he could reach and help more people, have more impact, and win a lot more business. He's personally used the strategies he outlines in this book to grow his own and his clients' businesses. And if you follow the strategies outlined in his books, you can do the same.

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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback|Verified Purchase
I first came across Ian Brodie a few years ago when I was referred to one of his blog posts from a popular business forum that I was part of. After reading his site for an hour or so, I realised that he really did 'know his onions' and I immediately subscribed to hear more information from him...via email (so yes, it does work!)

I am a marketing professional myself and I run a small digital agency based on the South Coast of England. Over the last 2.5 years Ian has sent me all sorts of emails relating to different marketing ideas and strategies. I've enjoyed reading them and watching the videos that he produces on a regular basis. I like to listen to other marketers in the industry as I feel it is extremely important to keep up-to-date with new ideas, but also to get positive reinforcement for your own.

Ian's book about Email Marketing was something that immediately captured my attention as it's a method I used myself when I first started out in business, to try to generate new business. The one thing he does differently and goes into great detail to emphasise is that this is something you should grow and nurture over time. I very much enjoyed reading about his methods for measuring the effectiveness of Email Marketing campaigns in Chapter 9, which actually taught me a few things that I could do differently and save myself time. Anything that can save me time and make my life (and my client's lives!) easier, is something that I'm very keen to learn.

This book is an excellent tool to add to your marketing efforts, whether you're an existing marketer or whether you're a small business owner who is looking at how you can use the power of Email Marketing to help your business to grow.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Practical and engaging 31 Mar 2014
Format:Paperback
I bought this book a week ago and read it the same day. It is FAB. Quite often, stuff like this is kind of ...empty. Not so this book, it really does explain the 'how to' when it comes to email marketing, broken down into the relevant steps so that it's straightforward to implement.
So straightforward that a week on, we are well on the way to introducing an entirely new marketing strategy into our business, from a standpoint of not having a clue where to start.
Would not hesitate to recommend this book to anyone in business!
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2 of 2 people found the following review helpful
5.0 out of 5 stars A Great Book - This Stuff Works... 17 Nov 2013
Format:Paperback|Verified Purchase
I was lucky enough to find Ian's website and blog a few months back, and have been working with him since July/August 2013. After a very short time of applying the techniques in the book I had my best ever revenue month. I mean best EVER - since being self employed and previous being in employment. If you fully embrace the concept of giving "value in advance" as Ian advocates, his ideas and strategies will work for you. Most people in a solo or small business loathe the sales and marketing side of the business, but Ian has a way of making this aspect enjoyable and the results (for me) speak for themselves. I also highly recommend Ian's Momentum Club, where you will find lots of webinar and video content, together with lots of other useful resources.

I don't write many reviews on Amazon or elsewhere, but Ian is one of those people that you will feel fortunate to have discovered. His ideas and input have transformed my business. I'd also like to thank Ian for putting up with my many emails to him!
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2 of 2 people found the following review helpful
4.0 out of 5 stars workbook 5 April 2014
Format:Kindle Edition|Verified Purchase
Liked the simplicity and easy way of explaining what could be complex items sometimes.
Recommend to other consultants and entrepreneurs as a way to start in email marketing.
Could also be used as a reference.
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1 of 1 people found the following review helpful
5.0 out of 5 stars What a Great Resource 21 Feb 2014
Format:Paperback|Verified Purchase
As a Hypnotherapist struggling with marketing to a diverse prospect/client base I was not sure that email marketing was for me. But as an avid reader of Ian's emails, I couldn't resist buying the book. And what a great decision that was.

It led me through the fundamentals of profiling, making me 'think' about who my most important prospects are and this book is great for marketing in general. I particularly liked the sections on segmentation and sequencing and the checklist at the end.

If that isn't enough, access to the special web site and extra resources is a fantastic bonus.
I'm already refocusing my marketing strategy thanks to Ian and this book.
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1 of 1 people found the following review helpful
4.0 out of 5 stars A sensible guide to email marketing 17 Dec 2013
Format:Paperback
What makes this book stand out for me it that (unlike so many management books) it is written in a very clear lucid style, yet treats you as an intelligent, experienced business person. There a no magic bullets, just lots and lots of good, practical advice.
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1 of 1 people found the following review helpful
By Marie
Format:Paperback
I come across a lot of books that tell you the theory and the "you shoulds" of marketing and business development but what Ian does here is guide you through the whole process from a standing start to create and implement super email campaigns to win clients. I found the book easy to digest and although I would have liked more diagrams (I am a marketing person) it was fine and a fairly quick read. I'd advise you to read it with a notepad and really learn from Ian's advice, some great "lightbulb moment" tips in here. I'd recommend the book to a beginner or to someone who does email marketing but isn't getting the results they would like.
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Most Recent Customer Reviews
5.0 out of 5 stars A "Must Purchase" if you seriously want to increase your email list.
I noticed the review saying this book was boring, but a colleague who has began their own email campaign and started to get great results after reading Email Persuasion recommended... Read more
Published 3 days ago by Amazon Customer
2.0 out of 5 stars Would not recommend.
A lot of this is common sense, most of it is available via google for free.
Published 10 days ago by Shaun
1.0 out of 5 stars Boring and Very Basic Content
Having read all the great reviews on this product I was really looking forward to getting stuck in. Things have moved on in this area of marketing very fast - so unless you have... Read more
Published 2 months ago by Foxy Brown
5.0 out of 5 stars Pretty much a masterpiece
Before I bought this book, I didn't think I'd ever be able to do email marketing. Two chapters into the book, I am fully confident about developing a successful campaign. Read more
Published 2 months ago by A Pearce
5.0 out of 5 stars Buy it and you won't regret it!
Buy this book you won't regret it.I highly recommend it .Compelling and seductive content,I am thinking to buy more books from this author
Published 3 months ago by adiza
5.0 out of 5 stars helpful, practical and informative
I read this book as I wanted help to get my rapidly growing mailing list into new business. The book delivered completely on its promise. Read more
Published 4 months ago by Hj Townsend
5.0 out of 5 stars This book is a must have
I saw this book as a recommendation on my kindle and I was having huge struggles getting clients to respond and reply of my emails.. Read more
Published 5 months ago by Peter
5.0 out of 5 stars Clear, simple and effective
Ian has a persuasive, gentle style to his writing. Every page I found myself saying 'of course' or 'that makes sense'. Read more
Published 5 months ago by Mike Newman
5.0 out of 5 stars Just started but seems well worth the read
I never write reviews and he has managed to get me to write a review, so that from a book that is about getting people to respond to your marketing efforts is worth 5 out of 5
Published 7 months ago by M D Bayliss
5.0 out of 5 stars what a great book!
This book contains a mine of valuable marketing information. It is jargon free and really easy to understand even by a non marketing professional, like me. Read more
Published 8 months ago by S. De Mascia
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