- Paperback: 320 pages
- Publisher: John Wiley & Sons (20 Mar 2000)
- Language English
- ISBN-10: 0471383090
- ISBN-13: 978-0471383093
- Product Dimensions: 23.4 x 19.2 x 2 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
881,462 in Books (See Top 100 in Books)
- #62 in Books > Computers & Internet > New to Computing > World Wide Web & E-mail > E-mail
- See Complete Table of Contents
Email Marketing
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Product Description
Amazon.co.uk Review
In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail address too, and so e-mail has huge potential as a marketing tool. This book aims to remind us of this fact, and that as a cheap, easy to use tool, e-mail can be one of your online business's best assets. The authors are keen to point out that they are not advocating spam (huge numbers of cloned e-mails indiscriminately sent to tens of thousands of people), but targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool you need a strategy rather than a splatter gun, and one chapter of the book talks you through the process of designing one.
You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts from the wording of the header right through to how to sign off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. Both can help people feel an affinity with your Web site, while e-promotions offer something free in return for a site visit perhaps money off a purchase for example.
The book explores other avenues too, such as getting mailing lists together, and doing market research to help you improve. Sterne and Priore cover their ground well, write in an easy style, and encourage you to do a lot of thinking for yourself. --Sandra Vogel
Review
"...this book empowers every business..."
"...gives a well–detailed and skillful insight into developing highly cost–effective and personal campaigns" (Marketing, 4th January 2001)
"...gives a well–detailed and skillful insight into developing highly cost–effective and personal campaigns" (Marketing, 4th January 2001)
Inside This Book
(Learn More)
First Sentence
To understand why spam is so despised, you have to understand something about email. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
To understand why spam is so despised, you have to understand something about email. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Not bad at all,
By A Customer
This review is from: Email Marketing (Paperback)
A brillant book. We used this as a reference to develop a campaign for our site www.promoprintstore.com . The hits just kept coming!!
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Excellent hands-on book for aspiring e-mail marketers,
By A Customer
This review is from: Email Marketing (Paperback)
Jim Sterne and Anthony Priore provide first-hand, no-nonsense advice on business logic and best practices of e-mail marketing. Finally a book on that topic that goes beyond strategy and vision.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.1 out of 5 stars (11 customer reviews) 22 of 25 people found the following review helpful:
5.0 out of 5 stars
The perfect tactical companion,
By Seth Godin "Seth Godin" - Published on Amazon.com
This review is from: Email Marketing (Paperback)
Jim Sterne has written a book that every single email marketer MUST read. No jargon, no hype, no sales pitch. Just the facts. And lots of them!Chock full of examples and screen shots, this is the book that people who read Permission Marketing keep asking me to write. Now I don't have to. Thanks, Jim, for doing it for me. 15 of 17 people found the following review helpful:
4.0 out of 5 stars
Must read before sending out your 1st email,
By Wilfred van der Deijl - Published on Amazon.com
This review is from: Email Marketing (Paperback)
This book gives some handy guidelines as to what to do (and more important: what NOT to do) with email campaigns. Although the book keeps telling you to use a particular opt-in email list (it almost looks like the author has some stock in this list), it's a very useful book to start with. It will not give any technical details on how to realize an email campaign, but there are other books about this subject. Prior to reading this book I did not have a lot of experience with Email Marketing (other then a "victim"). I would really advice anyone in this situation to read this book before sending out any email. It really got me started on the subject and I know ordered several other books for a more detailed discussion of several aspects. There is some discussion about how to answer email send to you. However, most of the book is focussed on sending out (batches of) emails to you clients/prospects to get them to do something (most of the time visit your website or place an order) This books is a real *must* read for anybody wanting to use email as a marketing tool. It will prevent you from making numerous of costly mistakes and it will give you plenty of tips and hints you probably didn't think off. 14 of 16 people found the following review helpful:
1.0 out of 5 stars
Seemed like an infomercial,
By "jjjjjjjj" - Published on Amazon.com
This review is from: Email Marketing (Paperback)
In many ways, this book reads more as a promotional brochure than a how-to book. I am convinced that the authors are either founders of, or shareholders in, one of the "opt-in" email list providers that they constantly plug throughout the book. On a more tactical level, the book is squarely targeted at absolute beginners, and didn't provide the level of guidance that I had hoped for.
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