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Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships (7.5 x 9.25") [Kindle Edition]

Jim Sterne (Author), Anthony Priore (Author)

4.5 out of 5 stars See all reviews (2 customer reviews) |

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Print List Price:	�33.99
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Length: 320 pages
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Product Description

Amazon.co.uk Review

In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail address too, and so e-mail has huge potential as a marketing tool. This book aims to remind us of this fact, and that as a cheap, easy to use tool, e-mail can be one of your online business's best assets. The authors are keen to point out that they are not advocating spam (huge numbers of cloned e-mails indiscriminately sent to tens of thousands of people), but targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool you need a strategy rather than a splatter gun, and one chapter of the book talks you through the process of designing one.

You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts from the wording of the header right through to how to sign off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. Both can help people feel an affinity with your Web site, while e-promotions offer something free in return for a site visit perhaps money off a purchase for example.

The book explores other avenues too, such as getting mailing lists together, and doing market research to help you improve. Sterne and Priore cover their ground well, write in an easy style, and encourage you to do a lot of thinking for yourself. --Sandra Vogel

Review

"...this book empowers every business..."

"...gives a well–detailed and skillful insight into developing highly cost–effective and personal campaigns" (Marketing, 4th January 2001)

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Product details

Format: Kindle Edition
File Size: 8102 KB
Print Length: 320 pages
Publisher: Wiley; 1 edition (7 Mar 2000)
Sold by: Amazon Media EU S.� r.l.
Language English
ASIN: B003VWCBVK
Text-to-Speech: Enabled

Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)

Amazon Bestsellers Rank: #485,371 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Jim Sterne

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful

Not bad at all 15 April 2003

By A Customer

Format:Paperback

A brillant book. We used this as a reference to develop a campaign for our site www.promoprintstore.com . The hits just kept coming!!

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5 of 6 people found the following review helpful

Excellent hands-on book for aspiring e-mail marketers 12 Jan 2001

By A Customer

Format:Paperback

Jim Sterne and Anthony Priore provide first-hand, no-nonsense advice on business logic and best practices of e-mail marketing. Finally a book on that topic that goes beyond strategy and vision.

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Amazon.com: 11 reviews

22 of 25 people found the following review helpful

The perfect tactical companion 19 April 2000

By Seth Godin - Published on Amazon.com

Format:Paperback

Jim Sterne has written a book that every single email marketer MUST read. No jargon, no hype, no sales pitch. Just the facts. And lots of them!

Chock full of examples and screen shots, this is the book that people who read Permission Marketing keep asking me to write. Now I don't have to. Thanks, Jim, for doing it for me.

15 of 17 people found the following review helpful

Must read before sending out your 1st email 30 Aug 2000

By Wilfred van der Deijl - Published on Amazon.com

Format:Paperback

This book gives some handy guidelines as to what to do (and more important: what NOT to do) with email campaigns. Although the book keeps telling you to use a particular opt-in email list (it almost looks like the author has some stock in this list), it's a very useful book to start with. It will not give any technical details on how to realize an email campaign, but there are other books about this subject.

Prior to reading this book I did not have a lot of experience with Email Marketing (other then a "victim"). I would really advice anyone in this situation to read this book before sending out any email. It really got me started on the subject and I know ordered several other books for a more detailed discussion of several aspects.

There is some discussion about how to answer email send to you. However, most of the book is focussed on sending out (batches of) emails to you clients/prospects to get them to do something (most of the time visit your website or place an order)

This books is a real *must* read for anybody wanting to use email as a marketing tool. It will prevent you from making numerous of costly mistakes and it will give you plenty of tips and hints you probably didn't think off.

15 of 17 people found the following review helpful

Seemed like an infomercial 8 July 2000

By "jjjjjjjj" - Published on Amazon.com

Format:Paperback

In many ways, this book reads more as a promotional brochure than a how-to book. I am convinced that the authors are either founders of, or shareholders in, one of the "opt-in" email list providers that they constantly plug throughout the book. On a more tactical level, the book is squarely targeted at absolute beginners, and didn't provide the level of guidance that I had hoped for.

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