I was first introduced to this marvellous cream when I was 18 by my 87 year old Grandmother who had been given a sample of it. She regretted that she hadn't used moisturiser when she was younger as her skin, although soft, was very lined. I used the cream - and used it, and used it. Occasionally I was tempted to vary and buy something else but invariably the other pots - some of them far more expensive - ended up gathering dust as they never worked as well as Visible Difference. The texture of this cream is very light so a little goes a long way and the pots last for ages. But the name does not lie. After a few days the difference is indeed visible and although I've no idea exactly how it works, it is the BEST face cream I have ever used. Whilst genetics may play a part, I still have barely a single line - at 51. I cannot recommend this cream highly enough and I hope that the message gets back to Elizabeth Arden - it would be a crime to ever stop marketing it!