- Paperback: 352 pages
- Publisher: Hartley & Marks Publishers (1 Sept. 2004)
- Language: English
- ISBN-10: 0881792063
- ISBN-13: 978-0881792065
- Product Dimensions: 23.5 x 13.6 x 2 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (15 customer reviews)
- Amazon Bestsellers Rank: 360,328 in Books (See Top 100 in Books)
The Elements of Typographic Style Paperback – 1 Sep 2004
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Top Customer Reviews
He is also inconsistent in his prejudices. Italic faces were first made in the middle ages only in lower case, so had to be used with upright capitals and brackets etc. Bringhurst tells us that because of this history, we must today always use upright, not sloped, brackets with italics. But he quietly accepts and uses sloped capitals with italics in his own book.
Despite these oddities, this is an enlightening and helpful book.
If you know a designer or typophile who doesn't own this yet, buy it for them.
Why, then, do I say it is dangerous? Simply this: I makes me completely dissatisfied with every piece of electronic publishing I have ever done. Books, manuals, papers, letters, business cards: all mediocre scratchings.
Prof. Bringhurst is, in this book, a master of the art of damnation through faint praise. His analysis of the broken kerning of Times New Roman, while quite reserved and polite, show by clear example just how badly broken it is -- it needs no other condemnation -- and should make all those users of MS Word's default font family squirm at their keyboards.
Notable, too, by their complete absence, are a number of font families that many of us take for granted, but I won't name them here, except for Comic Sans. The author is not writing for web users, though he does mention, briefly and adequately, the problems of showing a decent text on a computer screen. I suspect his silence is to draw a veil over what for him must be some of the most depressing items of typographic experience.
Finally, this book is not for everyone. It needs a little persistence to read; and you will need a degree of curiosity about at least one aspect of fonts and typesetting to enjoy it. But given these pre-requisites, enjoyment is guaranteed.
Some of the theoretical elements do not appear to be well explained to me and it's necessary to use blind faith to believe what the book says about some proportions (as it is not entirely clear how and when these should be applied), but overall, a very worthwhile book and a great addition to the subject.
Most Recent Customer Reviews
bought for my son he loves it !!
book arrived in plenty of time, he loved it and its great for uni
very useful, what i was looking for in a typography book.
It's a must have for designers interested in typography and history.
This is a brilliant book which is well written and easy to understand. Typographic principles well explained with fantastic examples. Read morePublished on 21 April 2012 by Teri
You have to be font/typography crazy to buy this, but if you are it is a 'no brainer' - detailed, interesting and helpful and written in an attractive style that keeps you reading. Read morePublished on 10 Mar. 2012 by Graham