Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.
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Most Helpful Customer Reviews
19 of 19 people found the following review helpful
By Jon
Format:Paperback
This is a very useful book, but sometimes rather opinionated. For instance, Bringhurst passionately detests 'titling figures' that is, numbers of even height set on the line, 01234... He wants us to always use 'text figures', numerals that I can't show here, where the tails of 4 and 9 hang below the line, and 8 is taller than the rest. He scorns titling figures as 'middle-class' and 'illiterate', fit only for classified ads.
He is also inconsistent in his prejudices. Italic faces were first made in the middle ages only in lower case, so had to be used with upright capitals and brackets etc. Bringhurst tells us that because of this history, we must today always use upright, not sloped, brackets with italics. But he quietly accepts and uses sloped capitals with italics in his own book.
Despite these oddities, this is an enlightening and helpful book.
He is also inconsistent in his prejudices. Italic faces were first made in the middle ages only in lower case, so had to be used with upright capitals and brackets etc. Bringhurst tells us that because of this history, we must today always use upright, not sloped, brackets with italics. But he quietly accepts and uses sloped capitals with italics in his own book.
Despite these oddities, this is an enlightening and helpful book.
24 of 25 people found the following review helpful
Format:Hardcover
I've got dozens of books about type and typography. This is by far the best. It is clear, intelligent, scholarly and practical. It is also beautifully written, well designed and often downright funny.
If you know a designer or typophile who doesn't own this yet, buy it for them.
7 of 7 people found the following review helpful
By Black Box
Format:Paperback
I bought this book when I became (briefly) the editor of a corporate newsletter some years ago. It was the only useful purchase I made, and served to open up whole new typographic vistas that I didn't even know existed. But be warned it deals exclusively in subtlety and artifice - there is no post-modernist digital age brashness here - but learn the lessons and you will become very, very good, without anyone else ever knowing how. The book is both witty and enjoyably informative, a combination that means it's an easy read from cover to cover. And it's own typography is beyond reproach, quite beautiful.
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Most Recent Customer Reviews
5.0 out of 5 stars
book
bought for my son he loves it !!
book arrived in plenty of time, he loved it and its great for uni
book arrived in plenty of time, he loved it and its great for uni
Published 1 month ago by Esma Coffey
5.0 out of 5 stars
Perfect
very useful, what i was looking for in a typography book.
It's a must have for designers interested in typography and history.
It's a must have for designers interested in typography and history.
Published 1 month ago by Julio E.
5.0 out of 5 stars
Fantastic book
This is a brilliant book which is well written and easy to understand. Typographic principles well explained with fantastic examples. Read more
Published 13 months ago by Teri
5.0 out of 5 stars
Really readable and interesting
You have to be font/typography crazy to buy this, but if you are it is a 'no brainer' - detailed, interesting and helpful and written in an attractive style that keeps you reading. Read more
Published 14 months ago by Graham Hind
4.0 out of 5 stars
Very Good book
In this book typography gets all it's glory-every detail and aspect is examined at its extreme. One thing i liked a lot, is the reference to historical facts, so, from a point of... Read more
Published 15 months ago by DIMITRIS PAPAGEORGIOU
5.0 out of 5 stars
It is an essential text on the subject
I bought this book several years ago, and read through it then with interest. It certainly helped me to correct my worst typographic mistakes. Read more
Published 18 months ago by AndrewC
5.0 out of 5 stars
all student designers must have this book
read and understand what makes great design . . . the secret is in typography . . . often overlooked by people yet done properly it completes the visual message.
Published 20 months ago by Squeeze my Pips
4.0 out of 5 stars
A Typographers Reference
I received this book on time and immediately started reading it. I found the book compelling reading as the further I read, the more it made sense. Read more
Published 21 months ago by typo
5.0 out of 5 stars
What a marvellous book, and dangerous!
This is a remarkable book. First of all, it is beautiful: beautifully typeset and laid out in a beautiful format on beautiful paper. Prof. Read more
Published on 19 Jan 2010 by BrentL
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