- Paperback: 352 pages
- Publisher: Hartley & Marks Publishers (1 Sep 2004)
- Language English
- ISBN-10: 0881792063
- ISBN-13: 978-0881792065
- Product Dimensions: 23.1 x 13.7 x 2 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 42,917 in Books (See Top 100 in Books)
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Most Helpful Customer Reviews
21 of 21 people found the following review helpful:
5.0 out of 5 stars
THE best book on type you will ever read,
By
This review is from: The Elements of Typographic Style (Hardcover)
I've got dozens of books about type and typography. This is by far the best. It is clear, intelligent, scholarly and practical. It is also beautifully written, well designed and often downright funny. If you know a designer or typophile who doesn't own this yet, buy it for them.
14 of 14 people found the following review helpful:
4.0 out of 5 stars
Useful but quirky,
By Jon (United Kingdom) - See all my reviews
This review is from: The Elements of Typographic Style (Paperback)
This is a very useful book, but sometimes rather opinionated. For instance, Bringhurst passionately detests 'titling figures' that is, numbers of even height set on the line, 01234... He wants us to always use 'text figures', numerals that I can't show here, where the tails of 4 and 9 hang below the line, and 8 is taller than the rest. He scorns titling figures as 'middle-class' and 'illiterate', fit only for classified ads.
He is also inconsistent in his prejudices. Italic faces were first made in the middle ages only in lower case, so had to be used with upright capitals and brackets etc. Bringhurst tells us that because of this history, we must today always use upright, not sloped, brackets with italics. But he quietly accepts and uses sloped capitals with italics in his own book. Despite these oddities, this is an enlightening and helpful book.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Just lovely,
By Black Box (Manchester, UK) - See all my reviews
This review is from: The Elements of Typographic Style (Paperback)
I bought this book when I became (briefly) the editor of a corporate newsletter some years ago. It was the only useful purchase I made, and served to open up whole new typographic vistas that I didn't even know existed. But be warned it deals exclusively in subtlety and artifice - there is no post-modernist digital age brashness here - but learn the lessons and you will become very, very good, without anyone else ever knowing how. The book is both witty and enjoyably informative, a combination that means it's an easy read from cover to cover. And it's own typography is beyond reproach, quite beautiful.
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