"White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students ... A clear introduction; recommended for anyone learning or reviewing graphic design." --"Library Journal""Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I've read. This book is also one of the few to really demystify the idea and use of white space in design--a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn." --"Alexander Isley"", Lecturer at Yale Graduate School of Art, past President of AIGA NY" "The Elements of Graphic Design's first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain become a standard in every design studio library."--"Sharon Werner"", founder of Werner Design Werks"" " "An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition of "The Elements of Graphic Design" is, or ought to be, required reading."--"Kevin Smith"", AIGA awards recipient, Professor at Parsons, The New School for Design"
About the Author
Alex W. White is a designer, lecturer, and author of six books including "Thinking in Type: The Practical Philosophy of Typography," "Advertising Design and Typography," and the previous edition of "The Elements of Graphic Design." He teaches graduate graphic design students at Parsons, the New School for Design, and has taught at FIT, the Hartford Art School, the City College of New York, Syracuse University, the University of Illinois, Kent State University, and the State University of New York. White speaks throughout the world on enhancing creativity in the service of the message and understanding how design affects targets' needs. He is also the chairman of the Type Directors Club and served as the jury chair of TDC49.