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Elements of Graphic Design, The [Paperback]

Alex W. White

RRP: 22.00
Price: 19.01 & FREE Delivery in the UK. Details
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Book Description

21 April 2011
The now classic design book has been revised and expanded to feature a new dimension of counterintuitive ideas to thinking about graphic design relationships. Now in full-colour, with over 40 percent new content and over 730 colour illustrations, The Elements Of Graphic Design is one of the most up-to-date and comprehensive design guides. This pioneering work provides students, designers and art directors - regardless of experience - with a unique approach to successful design.

Frequently Bought Together

Elements of Graphic Design, The + Thinking with Type, Second Revised and Expanded Edition: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs) + Making and Breaking the Grid: A Layout Design Workshop
Price For All Three: 43.49

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"White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students ... A clear introduction; recommended for anyone learning or reviewing graphic design." --"Library Journal""Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I've read. This book is also one of the few to really demystify the idea and use of white space in design--a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn." --"Alexander Isley"", Lecturer at Yale Graduate School of Art, past President of AIGA NY" "The Elements of Graphic Design's first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain become a standard in every design studio library."--"Sharon Werner"", founder of Werner Design Werks"" " "An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition of "The Elements of Graphic Design" is, or ought to be, required reading."--"Kevin Smith"", AIGA awards recipient, Professor at Parsons, The New School for Design"

About the Author

Alex W. White is a designer, lecturer, and author of six books including "Thinking in Type: The Practical Philosophy of Typography," "Advertising Design and Typography," and the previous edition of "The Elements of Graphic Design." He teaches graduate graphic design students at Parsons, the New School for Design, and has taught at FIT, the Hartford Art School, the City College of New York, Syracuse University, the University of Illinois, Kent State University, and the State University of New York. White speaks throughout the world on enhancing creativity in the service of the message and understanding how design affects targets' needs. He is also the chairman of the Type Directors Club and served as the jury chair of TDC49.

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.7 out of 5 stars  18 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Expansive and Thought Provoking 15 Aug 2011
By Shyela - Published on Amazon.com
Considering a degree in graphic design, I recently picked up this book to get a better understanding of the field. With only a quick scan of the titles available on the shelf, "The Elements of Graphic Design" seemed to be the most approachable. I have a studio arts degree, so I was most curious of how the visual language of design compares and contrasts with fine arts. I found "The Elements" not only answered my initial questions, but gave me a good grounding in understanding good design and has changed the way I view design text entirely.

The book is scholarly and thought provoking, yet thoroughly enjoyable; examples are well illustrated; the ideas expansive and far reaching. I think it would be a good text book. Whether I go forward in the field or not, I'm very glad I bought this book, and will return to it again and again for review.
2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent Overiew 31 Aug 2012
By aMac - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is a fantastic introduction and in-depth examination of the process of graphic design. The author even outlines its history stretching all the way back to when Pictograms were a form of 'type' as well as exploring the basic tenets of a well designed graphic, regardless of the content or subject.

I heartily recommend this book. It is not cursory like other graphic design books I have read, but not so esoteric that a novice to the subject will fall by the wayside.
5.0 out of 5 stars excelent book 29 May 2014
By Audrey Hidalgo - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Excelent book. I love it. It is easy to understand and is very helpfull. Thanks for have it in kindle too. I live in other country and is important to me found books on kindle.
4.0 out of 5 stars Concise and comprehensible 24 Sep 2013
By Khanh Hua - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I like the approach used by Alex White. There are not too many words but if you are really interested in graphic design, and want to start something (like consulting), then this book is for you!
4.0 out of 5 stars The elements of graphic design for Kindle 4 Sep 2013
By Aysha - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The book is very informative and easy to understand, however it wasn't edited to be compatible for Kindle. It still had page numbers, a couple of paragraphs were separated by images, and some examples can only be seen and understood in the print edition.
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