- Paperback: 160 pages
- Publisher: Focal Press (12 April 1994)
- Language English
- ISBN-10: 0240801458
- ISBN-13: 978-0240801452
- Product Dimensions: 23 x 15 x 1.6 cm
- Amazon Bestsellers Rank: 3,606,191 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
* Numerous case studies that provide hands-on insight into the ethical issues faced by broadcasters every day * Briefly, succintly gets to the core of today's key ethical issues * Looks at ethics from both programming and business standpoints Electronic media are everywhere, and at no time in the history of electronic media has it been more important for media professionals to have a firm grounding in ethical principles as they apply to programming, advertising and business. This book provides that grounding in a practical, hands-on approach. Numerous case studies and a thorough yet accessible, exploration of ethical traditions provide readers with an invaluable guide.
About the Author
By Val Limburg
Inside This Book
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First Sentence
For many years we have been seeing numbers that imply the penetrating influence of radio and television on American society. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
For many years we have been seeing numbers that imply the penetrating influence of radio and television on American society. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5.0 out of 5 stars (1 customer review)
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Cuts through a tough subject in plain language, 24 July 2000
By J. D. Stiles - Published on Amazon.com
This review is from: Electronic Media Ethics (Paperback)
In the interest of full disclosure, I took three classes from Professor Limburg at Washington State University. He's a good guy and teaches in such a way that the subject is understandable and relevant to his students. That's reflected in this book. He uses case studies that directly challenge the reader. It's aimed at people who will or already do make decisions in broadcasting. Limburg also includes the basic history behind media ethics. To gain the full benefit of the material, you really should engage in discussion with other people. The book is a good base.
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