Electronic Day Trader [Hardcover]

This book puts every reader 'right on the trading floor, ' by showing how personal computers and online trading can put them on equal footing with big-name market-makers. Provides the reader with actual trading philosophies; demonstrates the best ways to get instant quotes and execution. Delineates strategies necessary to become an effective and profitable trader in the exciting market of electronic day trading. "The Electronic Day Trader" is based upon the author's primer, "Electronic Day Trading," used as a tutorial in their seminars.

Cyber trade like the pros in today's volatile markets.
When I first came to Wall St., I knew nothing. In an attempt to educate myself, I read every market and trading book that I could get my hands on. While many of the reoccurring themes in these books have helped me to form a sound fundamental trading strategy, I was constantly left with the feeling that I was missing something. I realized the importance of strategies such as "cut your losses and hold your winners," but there had to be more to profitable trading than that. I feverishly searched for something, anything, which would enlighten me and show me the tricks that the pros were using to reap fortunes.

The first thing I wanted to know was why the professional trader seemed to always know more than the individual. As I began to trade and eventually gained exposure to both the NYSE and NASDAQ, I started to learn more and more about what was going on behind the scenes. As a professional on the floor of the American Stock Exchange, and later a trader on a block desk, I learned how a specialist would open a stock where he could make the most money, how an institution handled a large order, why stocks would move for no apparent reason and much, much more. Every time I learned something new I thought, "If only I had known that before, I would have made a ton!!!"

The Electronic Day Trader is the answer to Pandora's Box, for the individual investor. It provides the answers to those behind the scenes events which have such a great effect on our markets during the day. In addition, it provides the reader with the basic skills and rules which are the foundation of success for many of today's top traders. If I had this book when I began trading, I would have been light years ahead in my learning curve (and have more money too!!)

Find out how to unlock the potential in the markets like the pros do, using the same cutting edge technology, blazing execution speed and low cost commissions. Now you, the individual investor, can be on a level playing field with the industry's best and profit from one of the greatest times in history to day trade.

Sincerely,

George West
President
Broadway Consulting Group
george@daytrading.com and Marc@daytrading.com

Get Same-Day, Quick-Closeout Trading Profits without Using A Stockbroker! "The first book to clearly explain how Wall Street operates, and why; especially tailored for the small investor. A "must read" for anyone who wants to really understand how the markets work." Peter Stern, Co-founder, Datek Online.

"You can use this book to profit from the new technology and avoid cutting yourself with its sharp tools." Alexander Elder, Director, Financial Trading, Inc., and author, Trading for a Living.

"The Electronic Day Trader contains all the tools and strategies that Friedfertig and West taught me. Read it and start day trading your way to succes." Serge Milman, Guerrilla Market Maker.

The Electronic Day Trader is packed with step-by-step instructions and actual trading strategies that put you shoulder-to-shoulder with other active traders. Let this action-oriented book show you how to: Gain direct access to the markets through Superdot, ECNs, and other electronics systems; use the lightning-fast SOES system to beat market makers at their own game; learn to emulate the strategies that market makers and specialists use to make spreads work for them instead of against them. Get The Electronic Day Trader for an insider's look at how the markets operate, information on where and how you can access today's most advanced technology, and easy-to-follow instructions to seize control of your trading account fortunes.

Marc Friedfertig is the managing member of Broadway Trading, LLC, a brokerage firm specializing in online trading, where he has trained hundreds of day traders to cut out the middle people and earn superior returns trading listed securities and NASDAQ. Mr. Friedfertig earned his MBA from Columbia Business School, and has also worked with First Boston Corp. and Morgan Stanley. He actively traded index futures and as member of the AMerican Stock Exchange for eight years, where he supervised and trained traders and was himself one of the top traders.

George West is the president of Broadway Consulting Group as well as managing member of JGM Securities LLC. Mr. West has traded stocks and options on major exchanges and was an options market maker on the American Stock Exchange. While a trader with Spear Leeds & Kellogg, he handled the order flow of large institutional investors. Mr. West graduated from St. Lawrence University, and with coauthor Marc Friedfertig, offers popular seminars on electronic day trading.