- Hardcover: 288 pages
- Publisher: John Wiley & Sons; 1st Edition 1st Printing edition (28 Oct 1999)
- Language English
- ISBN-10: 0471720291
- ISBN-13: 978-0471720294
- Product Dimensions: 15.2 x 22.9 x 2.1 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 1,281,916 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Amazon.co.uk Review
In this dense work, Dr. Paul Timmers, who heads up the electronic commerce sector for the European Union's research and technology development and business pilot programme, explains the application of electronic commerce over the Internet to solve common business problems. Because so much of the Internet is new, much of the work is predictive, though Dr. Timmers grounds the issues in applications of the Internet by existing companies. The book comprises a rich mix of the theoretical along with numerous case studies. He presents four case studies from the United States--Marshall Industries, Fedex, Industry.net and Amazon.com--along with four from Europe--Citrus Belgium, Tradezone, Global Engineering Network and Infomar. Each case study focuses on the overall effect of the Internet on the business and then zeroes in on the customers, products and services, competition and the marketing strategy. From the case studies, Dr. Timmers generalises about the effect on marketing strategy: "The cases studied have in common that they are all relatively innovative in terms of product and service development. It is striking, however, that none of them appears to emphasise a large proprietary advantage in technology. Mastery of technology is critical, nevertheless". The 245-page book concludes with possible scenarios about how the Internet will affect business in the future. --Bruce McWilliams
Review
"Book of the month – "It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for B2B electronic commerce strategies and includes recommendations for the implementation of a marketing strategy for B2B e–commerce." – Free Pint
"For the businessman wanting to explore all the business issues of e–commerce this book is reliable in tis depth." – Network News
"Timmers has written a well researched book on Electronic Commerce. It gives an excellent grounding into business to business Internet trading. If you are interested in this subject then buy this book." – Strategy
"This book provides a helpful overview of how some companies have created and added value through successful e–commerce strategies. The opportunities and risks of B2B in the Internet are demonstrated."
––Global Risk Report, Vol 4, 2000
"For the businessman wanting to explore all the business issues of e–commerce this book is reliable in tis depth." – Network News
"Timmers has written a well researched book on Electronic Commerce. It gives an excellent grounding into business to business Internet trading. If you are interested in this subject then buy this book." – Strategy
"This book provides a helpful overview of how some companies have created and added value through successful e–commerce strategies. The opportunities and risks of B2B in the Internet are demonstrated."
––Global Risk Report, Vol 4, 2000
Inside This Book
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First Sentence
This book focuses on business strategies and models in business-to-business Internet electronic commerce. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
This book focuses on business strategies and models in business-to-business Internet electronic commerce. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
This book is not for the faint-hearted who would like to simply speed-read their way to internet fame - sorry! Timmers has some valid e-biz models and some useful case studies but where the real value comes is from chapter 5 onwards. His use of transaction cost analysis is insightful and, had they cared to read it, could have helped the CEO's of many of the failed B2B companies by indicating the holes in their business models. His vision of value networks and dynamic markets is ahead of its time and shows the way to the future in the form of collaborative commerce.
Its not an easy read but then there's no such thing as a free lunch is there ?
1 of 1 people found the following review helpful
Format:Paperback
Timmers book gets straight to the point, without the superficaility that accompanies so many books on the internet revolution. He effortlessly links business strategy with real world situations and still leaves room for reader knowledge to influence his ideas - which is very important for buiness advice. The gamut of e-commerce books should take note of Timmers style and approach and start writing about bottom line business methods instead of the wish washy 'blue sky' approach that, in my opinion, is more responsible for the current situation than many people like to believe. Buy this book and make a difference for your business approach - from the word go!!!
1 of 1 people found the following review helpful
Format:Hardcover
This is one of those rare books that will actually help people to make more sense of the structure of e-commerce. In depth analysis is offered in the areas of procurement, marketing and how e-commerce is broken down.
A fundamental part of e-commerce is its structure rather than just hosting or having a website. This book applies established business theories to well known models and helps structure and relate them to the area of e-commerce.
In an easy to read format and understandable methodology, it is one that you will find informative, realistic and helpful.
A certain bonus for business men, those in higher education and e-commerce analysts, as the methodology makes sense and is easily understood.
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