|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by SCHWALBE
|
Information Systems Development: Methodologies, Techniques and Tools by David Avison |
by Thomas Connolly
|
by Xiaoping Jia
|
Distributed Systems: Concepts and Design (International Computer Science Series) by Jean Dollimore |
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Review
"This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources."
—Book News, Inc.®, Portland, Oregon
—Book News, Inc.®, Portland, Oregon
Product Description
This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.
The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.
*Offers a generalist's overview of the field and its major players for people with little or no technical background
*Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
*Projects and hands-on exercises conclude each chapter
The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.
*Offers a generalist's overview of the field and its major players for people with little or no technical background
*Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
*Projects and hands-on exercises conclude each chapter
Inside This Book
(Learn More)
First Sentence
After studying this chapter you should be able to do the following: Review electronic commerce (e-commerce) and its major components. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
After studying this chapter you should be able to do the following: Review electronic commerce (e-commerce) and its major components. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
65% buy the item featured on this page: Electronic Commerce: Principles and Practice£64.60 |
 |
25% buy Managing Information Technology Projects, International Edition (with Premium Online Printed Access Card and Microsoft Project 2007 60 Day Trial Version CD-ROM) £30.86 |
 |
10% buy Information Systems Development: Methodologies, Techniques and Tools £36.48 |
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
 |
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Accounting > Management Accounting
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Business, Finance & Law > Management > Management Accounting
- Books > Computing & Internet > Digital Lifestyle > Online Shopping > Amazon
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
