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Electronic Commerce 2002:a Managerial Perspective with E-Business and E-Commerce Occ
 
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Electronic Commerce 2002:a Managerial Perspective with E-Business and E-Commerce Occ (Paperback)

by Efraim Turban (Author), David King (Author), Jae Lee (Author), Merrill Warkentin (Author), H. Michael Chung (Author), Dave Chaffey (Author)
5.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback
  • Publisher: Pearson Education (28 Mar 2004)
  • ISBN-10: 0582821533
  • ISBN-13: 978-0582821538
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

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Product Description

From the Back Cover

This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002

is

ComprEhensive: It Contains 19 Chapters and 5 Appendices.

AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.

COmplete: It Integrates www.prenhall.com/turban—interactive Study Guide, Technology Updates, and Added Appendices.

Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.

Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.

CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.

Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.

InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.

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5.0 out of 5 stars Excellent Content!!!, 6 Jun 2005
This is an excellent book that covers all areas of Electronic Commerce in detail. It is a very well structured book. The teaching & writing style is equally good. It covers areas such as EC models and applications, start-up considerations, Internet marketing, implementing EC, security & e-payments, customer relationship management, supply chain management, EC strategy, legality issues, etc, etc.

Every chapter has real-life examples to relate to and ends with a focus on managerial issues.

As the back cover of the book says "this is the only text you need for Electronic Commerce"! This book is a must buy! I highly recommend it!

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