Look out, all you stuffed academics, all you jaded media types, all surfers caught in a web: McLuhan is back, or rather his son. This latest volume brings the McLuhan canon up to the present and centers on electric media. Amid the extraordinary graphics waits the expected compressed McLuhanesque prose; at first a distraction to one comfortable with a plain page and plain text, the graphics slow the rapid reader down to spend more time on each sentence. The ground of the whole is of course all of literature, from Homer to Joyce, supported by the usual mix of science and anthropology. This is no eulogy for literacy a la Birketts, and no wandering lament at declining civility a la Sanders. McLuhan describes the current malaise and gives the reader tools for understanding it, and maybe even stepping apart from it. But be discreet; the electric crowd is not very tolerant of outliers.