The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players-designers, graphic artists, editors-stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. Graphic designers such as Quentin Fiore (The Medium Is the Massage, 1967) employed a variety of radical techniques-verbal visual collages and other typographic pyrotechnics-that were as important to the content as the text. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.
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"In this age of diminished print projections, The Electric Information Age Book (to which I contributed an essay) is a paradoxical manifesto on the future of the book... For those of us who refuse to accept the extinction of ink-on-paper books yet embrace the potential of digital media, Michaels and Schnapp's homage proves the past can guide the future-and just as the vinyl record is enjoying a comeback, the kinetic paperback book may have a future too." --Steven Heller
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Excellent resource for those interested in the McLuhan/Fiore/Agel collaboration, media ecology, and the history of new media. Well worth reading.
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