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Product Description
Capitalize on Your Company′s Intangible Assets...
Leading Companies Show You How
"Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP–management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm′s intellectual capital."––Julie Davis, coauthor, Edison in the Boardroom
"Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a ′clinic′ on the practical steps necessary to turn theory into bottom–line results."––Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company
"Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit."––Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett–Packard Company
"Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from ′I–stuff′ on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book."––Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson
"Einstein in the Boardroom is a must–read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today′s financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the ′other′ 80 percent, and they show you how other companies have done it!"––Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants
"Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization."––Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill
From the Inside Flap
How do you put a dollar value on the intangible? In today′s knowledge–based economy, intangible capital, humancapital, intellectual assets, and intellectual property are critically important to the bottom line. However, traditional management, accounting, and budgeting processes are ill–equipped to set values on ideas, skills, and people. These managers must begin to think and act like Einstein by creating, and ultimately extracting, value from innovation.
A follow–up to the innovative and bestselling Edison in the Boardroom, which focuses primarily on intellectual property, Einstein in the Boardroom takes this groundbreaking concept one step further by focusing on the commercialization of "non–IP" intangibles. Working through the Value Continuumframework, Einstein in the Boardroom sheds new light on the evolving discipline of intangibles management by featuring dozens of case studies that illustrate how today′s leading companies—including The Boeing Company, Eli Lilly and Company, Hewlett–Packard Company, The Procter & Gamble Company, Thomson, Visa International, and many others—are successfully implementing the strategy of extracting value from knowledge and know–how, first introduced by Edison, within their own companies, and how they are now taking it to the next level.
Encapsulating multidisciplinary ideas and best practices about intangibles developed by practitioners in the legal, knowledge, financial, R&D, human resources, measurement and reporting, economics, social, and environmental communities, Einstein in the Boardroom presents concrete methods, processes, and frameworks to help any firm manage and profit from its intangible assets.
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