or
Sign in to turn on 1-Click ordering.
or
Amazon Prime free trial required. Sign up when you check out. Learn more
More Buying Choices
Have one to sell? Sell yours here
or
Get a £6.70 Amazon.co.uk Gift Card
Effective Writing Skills for Public Relations (PR In Practice)
 
 
Tell the Publisher!
I’d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Effective Writing Skills for Public Relations (PR In Practice) [Paperback]

John Foster
3.8 out of 5 stars  See all reviews (4 customer reviews)
RRP: £19.99
Price: £18.79 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £1.20 (6%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.
Want guaranteed delivery by Thursday, May 31? Choose Express delivery at checkout. See Details

Formats

Amazon Price New from Used from
Hardcover £39.99  
Paperback £18.79  
Trade In this Item for up to £6.70
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Effective Writing Skills for Public Relations (PR In Practice) for an Amazon.co.uk gift card of up to £6.70, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.

Frequently Bought Together

Customers buy this book with Exploring Public Relations £39.99

Effective Writing Skills for Public Relations (PR In Practice) + Exploring Public Relations
Price For Both: £58.78

Show availability and delivery details

  • This item: Effective Writing Skills for Public Relations (PR In Practice)

    In stock.
    Dispatched from and sold by Amazon.co.uk.
    This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

  • Exploring Public Relations

    In stock.
    Dispatched from and sold by Amazon.co.uk.
    This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions



Product details

  • Paperback: 288 pages
  • Publisher: Kogan Page; 4 edition (3 Jun 2008)
  • Language English
  • ISBN-10: 0749451092
  • ISBN-13: 978-0749451097
  • Product Dimensions: 22.6 x 16.1 x 2 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 175,528 in Books (See Top 100 in Books)

More About the Author

John Foster
Discover books, learn about writers, and more.

Visit Amazon's John Foster Page

Product Description

Review

"Will provide the budding or established PRO with an opportunity to gain a broader understanding of how good PR is created. For those new to PR it emphasises that writing is an invaluable part of the job." PR Week "A 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject." Writing Magazine "By award-winning British author John Foster...an invaluable guide for anyone wanting to impress their clients." Negros Daily Bulletin, Philippines "A practical guide to improving your copywriting, from PR professionals to anyone wanting to impress their clients." Commerce & Industry "A sound and comprehensive manual which includes a range of material which exists nowhere else in one volume." Printing World

—Negros Daily Bulletin, Philippines, July 2005

"By award-winning British author John Foster...an invaluable guide for anyone wanting to impress their clients." --This text refers to an alternate Paperback edition.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 

Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

Most Helpful Customer Reviews
25 of 28 people found the following review helpful
boredom in a book 22 Nov 2002
By Strebor
Format:Paperback
The author John Foster is on one BIG ego trip and I am sure very clever.

If you need something to send you off at night buy this book! The content is an amalgam of a number of better and often referenced books on more particular and niche subjects.

The content spectacularly moves from subject to subject without depth and interest and ironically is incredibly difficult reading. Forcing the reader to stutter over words and phrases in a peculiar manner. Section 6 - is it easy to read? I answer a resounding NO!

The trouble with plurals is a entertaining section as it alerts you to pooly written market traders signs. The punctuation bit reminds me a a primary school lesson, yet less memorable.

When I bought the book I was interested to learn yet the style is a major turn off and I no doubt use cliches with bad punctuation even today.

The most useful bit is the further reading - it points you to the actual book you want to read about the particular subject. I am off to buy an Oxford Dictionary for Writers

Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
By Gaurav Sharma VINE™ VOICE
Format:Paperback
Writing style changes fast according to the author of this book - John Foster, a regular columnist for the IPR journal for well over a decade. Via this book, under Foster's tutelage, readers are offered a decent amount of industry information as well as writing tips for the PR industry.

This book of just under 270 pages is split by 21 interesting chapters dwelling on the nitty-gritty of writing styles and allied matters. Of these, I found Chapter 5 (Clichés, jargon and other worn words), Chapter 6 (Is it easy to read?) and Chapter 15 (Americanisms - the differences) to be outstanding.

Furthermore, legal issues, libel, rights and regulations are explained by Foster in some detail. While it is not meant for general reading, students of public relations, agency staff, media and marketing professionals would find it well worth their while to read it. In all frankness, this book is not the only one of its kind - but it is definitely among the better ones on the shelves.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
Format:Paperback
Effective Writing Skills for Public Relations is an important book. It is especially useful if your own written standard of English needs a brush-up.

I lecture in self-promotion and in my own business I have to market all kinds of products and services. Last year I pored through every line on every page of this book and found the information extremely useful, concise and to the point. The book contains a fantastic amount of industry information which no one could possibly stumble across by chance.

There are a couple of crucial legal issues explained that I was unaware about. The explanation about imprints and the regulations policing the production of company reports is vital. As well as essential reading for professionals, I also think it would be extremely useful for students who are studying PR, marketing, or media programmes - in fact for anyone who needs writing skills to earn their living.
Comment | 
Was this review helpful to you?

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Listmania!


Look for similar items by category


Look for similar items by subject


Feedback


Amazon.co.uk Privacy Statement Amazon.co.uk Delivery Information Amazon.co.uk Returns & Exchanges