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Effective Pricing for Accountants: A Practical Guide to Pricing Your Accountancy Services for Maximum Profit [Paperback]

Mark Wickersham
4.9 out of 5 stars  See all reviews (11 customer reviews)
RRP: 18.99
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Book Description

25 April 2011
A thorough and practical review of pricing strategies that can be applied specifically to the accountancy profession. Effective Pricing for Accountants develops invaluable ideas in areas such as value pricing, menu pricing and risk reversal. Having owned his own accountancy practice for 10 years, Mark Wickersham has since devoted his time to helping others in his profession learn about areas such as pricing and strategy. The book has been highly acclaimed and recommended by numerous high profile people in accounting, such as Paul Dunn, Steve Pipe and Mark Lloydbottom. A must for any accountants who want to make a significant difference to their bottom line profits.

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Effective Pricing for Accountants: A Practical Guide to Pricing Your Accountancy Services for Maximum Profit + Internet Marketing Bible for Accountants: The Complete Guide to Using Social Media and Online Advertising Including Facebook, Twitter, Google and LinkedIn for CPAS and Accounting Firms + The e-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About it (E-Myth Vertical)
Price For All Three: 44.96

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Product details

  • Paperback: 112 pages
  • Publisher: Added Value Solutions (25 April 2011)
  • Language: English
  • ISBN-10: 0955100712
  • ISBN-13: 978-0955100710
  • Product Dimensions: 20.4 x 14.6 x 0.8 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 41,977 in Books (See Top 100 in Books)

More About the Author

Mark is passionate about the accountancy profession. Since selling his practice in 2006 he has been able to focus exclusively on helping accountants to become much more profitable. In addition to being the driving force behind the Accountants Club and the Tax Club, Mark is a widely published author on practice issues.

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Customer Reviews

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4.9 out of 5 stars
4.9 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Enjoyed and read very quickly 28 Jun 2011
By Marcus
Format:Paperback
This book is well worth a read to get you thinking about pricing and how to increase your profits. I get the feeling that the case studies are the extreme examples and am sure that there are many firms that will get much less of a benefit. However, I have reviewed my client list and will aim to introduce elements of the book especially Menu Pricing.

It didn't get 5 stars as one chapter sells you what sounds like a great piece of software called "Time's Up" but when you look into buying it, it is not openly available to purchase. Instead you have to attend a seminar and sign up to AVN's services.

I also feel that a lot of the ideas would be far easier for a fairly new practice to implement rather than a long established practice but I'm sure others would argue against this.

I would definitely recommend buying and reading the book.
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4 of 5 people found the following review helpful
5.0 out of 5 stars A must for all accountants 24 May 2011
Format:Paperback
This is a must for all accountants but should be read and not left on the shelf!!....this book will increase your profits and is full of great advice which is clear and to the point. 12 great lessons which if you own a practice and dont learn you will find your left behind your competitors who are effectively pricing, giving value and making profits.
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4 of 5 people found the following review helpful
5.0 out of 5 stars A resource to be put into practice 16 May 2011
Format:Paperback
Having read Mark's book I am again motivated to make some more change to the way we do business within our own practice. Change is on the agenda for today's partners meeting and I am convinced that we can do some marvellous things for our clients and ourselves. Well done Mark and I thoroughly commend this book to all practising accountants.
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5.0 out of 5 stars Simply brilliant 23 Mar 2014
Format:Paperback|Verified Purchase
Great book and annoyingly obvious - why didn't I do this years ago!!! Thank you Mark for making it so easy to charge the right price and make bigger profits
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2 of 3 people found the following review helpful
5.0 out of 5 stars Brilliant to read and very helpful 2 Jun 2011
Format:Paperback
This book was very helpful in aiding my approach to my company's pricing system. The advice was straightforward and effective. This book will have a permanent home on my desk!A must read!
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1 of 2 people found the following review helpful
5.0 out of 5 stars Essential Reading 12 Jun 2011
Format:Paperback
I have just read Mark's excellent book on pricing for accountants.
This really is essential reading for anyone in practice who is serious about taking their business forward.The pragmatic approach makes much of the advice offered easy to implement and we are adopting a good deal of it that we are not already doing
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