A thorough and practical review of pricing strategies that can be applied specifically to the accountancy profession. Effective Pricing for Accountants develops invaluable ideas in areas such as value pricing, menu pricing and risk reversal. Having owned his own accountancy practice for 10 years, Mark Wickersham has since devoted his time to helping others in his profession learn about areas such as pricing and strategy. The book has been highly acclaimed and recommended by numerous high profile people in accounting, such as Paul Dunn, Steve Pipe and Mark Lloydbottom. A must for any accountants who want to make a significant difference to their bottom line profits.
Mark is passionate about the accountancy profession. Since selling his practice in 2006 he has been able to focus exclusively on helping accountants to become much more profitable. In addition to being the driving force behind the Accountants Club and the Tax Club, Mark is a widely published author on practice issues.