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Product Description
Product Description
A thorough and practical review of pricing strategies that can be applied specifically to the accountancy profession. Effective Pricing for Accountants develops invaluable ideas in areas such as value pricing, menu pricing and risk reversal. Having owned his own accountancy practice for 10 years, Mark Wickersham has since devoted his time to helping others in his profession learn about areas such as pricing and strategy. The book has been highly acclaimed and recommended by numerous high profile people in accounting, such as Paul Dunn, Steve Pipe and Mark Lloydbottom. A must for any accountants who want to make a significant difference to their bottom line profits.
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
I have just read Mark's excellent book on pricing for accountants.
This really is essential reading for anyone in practice who is serious about taking their business forward.The pragmatic approach makes much of the advice offered easy to implement and we are adopting a good deal of it that we are not already doing
This really is essential reading for anyone in practice who is serious about taking their business forward.The pragmatic approach makes much of the advice offered easy to implement and we are adopting a good deal of it that we are not already doing
4 of 5 people found the following review helpful
Format:Paperback
Having read Mark's book I am again motivated to make some more change to the way we do business within our own practice. Change is on the agenda for today's partners meeting and I am convinced that we can do some marvellous things for our clients and ourselves. Well done Mark and I thoroughly commend this book to all practising accountants.
3 of 4 people found the following review helpful
Format:Paperback
This is a must for all accountants but should be read and not left on the shelf!!....this book will increase your profits and is full of great advice which is clear and to the point. 12 great lessons which if you own a practice and dont learn you will find your left behind your competitors who are effectively pricing, giving value and making profits.
Most Recent Customer Reviews
Enjoyed and read very quickly
This book is well worth a read to get you thinking about pricing and how to increase your profits. I get the feeling that the case studies are the extreme examples and am sure that... Read more
Published 11 months ago by Marcus
Mark's advice is priceless...
I am lucky enough to know Mark and I have to say that, with his help and advice, I totally transformed how I price in my practice. Read more
Published 11 months ago by Jason Paul Blackman
A "how to" manual on pricing for accountants
After searching around for years for a practical guide to value pricing, I've found two great books in the space of a few months. Read more
Published 11 months ago by Mr. Jan Szczepanski
Perfect Simplicity
Congratulations Mark, you have projected a very complexed topic into an easy to follow user guide. In my opinion that is how this book should be used as an ongoing guide to... Read more
Published 11 months ago by Bob Hurn
Amazingly practical
Just read this amazingly practical book in under 2 hours and decided to buy it for my five partners so we can all sing from the same hymn sheet of providing more value and better... Read more
Published 12 months ago by Andrew Rhodes
Brilliant to read and very helpful
This book was very helpful in aiding my approach to my company's pricing system. The advice was straightforward and effective. This book will have a permanent home on my desk! Read more
Published 12 months ago by Mark Coyle
Superb!
This is a superb book. Not only does it spell out in precise detail exactly what practicing accountants need to do to price more effectively. Read more
Published 12 months ago by S. Pipe
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