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(What is this?)Product Description
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Review
"offers a wealth of practical advice and guidance on understanding new trends and challenges facing communicators, particularly in the use of word-of-mouth, networking and branding."
bpra, association of public relations agencies in switzerland
“clear, accessible and not patronising, green’s book brings back the attention of the pr professional to the first object of his job: ‘people’ and it can also be useful for readers outside the pr sector.”
italian institute of pr
“offers ideas for modern marketing and personal communications on topics such as branding and networking.”
huddersfield daily examiner
“offers ideas of modern marketing and personal communications on topics such as branding and networking.”
kirklees business news
“practitioners should welcome what is, in effect, two books for the price of one: a guide to word of mouth marketing and a guide to professional networking.”
behind the spin
“a communications expert writes in terms of communicating one’s ‘inner brand’ and managing the communications environment.”
reference and research book news
"an impressive title, deploying creative tactics that supplement more typical 'ppd' specific titles, such as cottrell's skills for success books."
paul simpson - greenwich college
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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64% buy the item featured on this page: Effective Personal Communication Skills for Public Relations (PR in Practice) (PR in Practice): 18£13.93 |
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13% buy PR in Practice Series: Public Relations Strategy: 27£15.88 |
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11% buy Public Relations for Dummies £8.37 |
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8% buy PR in Practice: Effective Writing Skills for Public Relations: 20 £14.39 |
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