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Effective Media Relations: How to Get Results (PR In Practice) [Paperback]

Michael Bland , Alison Theaker , David Wragg
3.5 out of 5 stars  See all reviews (2 customer reviews)
RRP: £19.99
Price: £19.39 & FREE Delivery in the UK. Details
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Book Description

3 Jun 2005 PR In Practice

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.

In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.

In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.

In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.

Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.


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Product details

  • Paperback: 160 pages
  • Publisher: Kogan Page; 3 edition (3 Jun 2005)
  • Language: English
  • ISBN-10: 0749443804
  • ISBN-13: 978-0749443801
  • Product Dimensions: 23.6 x 15.5 x 1.5 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 437,451 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"..takes a look at the importance of...the use of the Internet. This is a good thing because PR these days is totally dependent on email and the Net." -- www.kirkusreviews.com

Book Description

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

Inside This Book (Learn More)
First Sentence
For many public relations practitioners much of their time is taken up with media relations. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
20 of 21 people found the following review helpful
3.0 out of 5 stars Only good for absolute beginners 5 Nov 2001
Format:Paperback
This book is part of the IPR series of books which vary as much in subject matter as they do quality. I am afraid to say this is at the lower end of the scale as it does little to inform the PR novice and does nothing to inspire anyone with a modicum of experience.
The book is in three sections. The first looks at the media context. It takes the reader through a whistlestop tour of media ownership and law, pays only lip service to the internet and leaves the reader none the wiser about how s/he should factor an understanding of context into a media relations campaign.
The second looks at dealing with the press and makes no reference to the section that precedes it nor to the growing number of online publications and their effect on the media landscape.
The final section - without doubt the best written and most practical - looks at broadcast media, but only considers preparation for interview in any detail as if this is the only way media coverage can be secured by public relations activity on television or radio.
The three key weaknesses of the book are its inability to consider the various media together, its virtual denial of the internet as a media form and the absolute lack of real life examples and case studies to substantiate the points made.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Basic introduction to media relations 22 Dec 2006
By Rolf Dobelli TOP 500 REVIEWER
Format:Paperback
This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book's hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. We recommend this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  2 reviews
4.0 out of 5 stars Basic introduction to media relations 22 Dec 2006
By Rolf Dobelli - Published on Amazon.com
Format:Paperback
This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book's hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. We recommend this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.
5.0 out of 5 stars Effective Media Relations: How to Get Results 2 April 2007
By Frances Healy - Published on Amazon.com
Format:Paperback
got it for work- very goodbook, prompt delivery
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