Effective Internal Communication (PR in Practice)
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Internal comms is shown to be a discipline of many dimensions, and I can see this book being a first port of call for communicators in many a work situation. (Exploring Business Communications )
Book Description
Effective Internal Communication demonstrates that robust internal communication is vital, not only to the well-being of the employees but also for the performance of an organization as an informed and engaged workforce produces better results. This title explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes.
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11 of 12 people found the following review helpful
Format:Paperback
With sections on e-mail etiquette, Maslow’s hierarchy of needs, communication theory, paginating a publication and running meetings, authors Lyn Smith and Pamela Mounter attempt to cover a lot of territory in the field of internal communication. Unfortunately, they end up being overly general and diffuse. In addition, they are oriented toward the United Kingdom, and their language and some of their corporate examples assume that the reader is familiar with events there. So, this book may not be terribly useful for American readers or for those who already have experience in internal corporate communication. We recommend it to anyone who needs a primer on why internal communication is increasingly important in the corporate world.
Format:Paperback
This is well written with all the themes you would expect in a book on internal communications, and a few more besides. It is drawn on years of award-winning practice in internal communications and other PR disciplines. The authors both know the subject first hand, and it shows in their understanding of the subject and the examples they use. I should declare one interest: I do know both authors well.
If it seems to some this is overly British in its orientation, I am surprised. The authors draw on genuinely global experience. Perhaps it is just not insularly American?
On the whole it is a good read, though it probably needs updating to take greater account of social media trends, which continue to change all aspects of PR.
If it seems to some this is overly British in its orientation, I am surprised. The authors draw on genuinely global experience. Perhaps it is just not insularly American?
On the whole it is a good read, though it probably needs updating to take greater account of social media trends, which continue to change all aspects of PR.
1 of 3 people found the following review helpful
Format:Paperback
Book arrived on time. Not recommended - typo on the first page and information generally of an amateur nature.
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