- Paperback: 240 pages
- Publisher: Kogan Page; illustrated edition edition (24 Jun 2005)
- Language English
- ISBN-10: 0749439483
- ISBN-13: 978-0749439484
- Product Dimensions: 2.5 x 15.2 x 23.5 cm
- Average Customer Review: 2.2 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 579,768 in Books (See Top 100 in Books)
- See Complete Table of Contents
Effective Internal Communication (PR in Practice)
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More About the Author
Product Description
Review
"Explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes, and provides tools for effective communication with employees." Voluntary Sector "Lyn Smith uses practical examples from organisations of all sizes and from across all sectors to illustrate how internal communication is vital, not only to the well-being of employees but also for the performance of the organisation." Charity Times "getAbstract.com recommends it to anyone who needs a primer on why internal communication is increasingly important in the corporate world." www.getAbstract.com "This book is for the practitioner to understand the broader context of their profession and for the theoretician to understand the reality of practicing internal communications in the real world." Professional Marketing Magazine "getAbstract recommends it to anyone who needs a primer on why internal communication is increasingly important in the corporate world." GetAbstract
Book Description
Previously overlooked in the workplace, Effective Internal Communication explores how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity.
Inside This Book
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First Sentence
Sharpening my pencil (pens had a habit of running ink in the rain, and juggling an umbrella, pen and notebook was just not one of my special competencies), I prepared to conduct yet another interview in my busy working day as a local newspaper reporter. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Sharpening my pencil (pens had a habit of running ink in the rain, and juggling an umbrella, pen and notebook was just not one of my special competencies), I prepared to conduct yet another interview in my busy working day as a local newspaper reporter. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
11 of 12 people found the following review helpful
Format:Paperback
With sections on e-mail etiquette, Maslow’s hierarchy of needs, communication theory, paginating a publication and running meetings, authors Lyn Smith and Pamela Mounter attempt to cover a lot of territory in the field of internal communication. Unfortunately, they end up being overly general and diffuse. In addition, they are oriented toward the United Kingdom, and their language and some of their corporate examples assume that the reader is familiar with events there. So, this book may not be terribly useful for American readers or for those who already have experience in internal corporate communication. We recommend it to anyone who needs a primer on why internal communication is increasingly important in the corporate world.
Format:Paperback
This is well written with all the themes you would expect in a book on internal communications, and a few more besides. It is drawn on years of award-winning practice in internal communications and other PR disciplines. The authors both know the subject first hand, and it shows in their understanding of the subject and the examples they use. I should declare one interest: I do know both authors well.
If it seems to some this is overly British in its orientation, I am surprised. The authors draw on genuinely global experience. Perhaps it is just not insularly American?
On the whole it is a good read, though it probably needs updating to take greater account of social media trends, which continue to change all aspects of PR.
If it seems to some this is overly British in its orientation, I am surprised. The authors draw on genuinely global experience. Perhaps it is just not insularly American?
On the whole it is a good read, though it probably needs updating to take greater account of social media trends, which continue to change all aspects of PR.
1 of 3 people found the following review helpful
Format:Paperback
Book arrived on time. Not recommended - typo on the first page and information generally of an amateur nature.
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