Effective Donor Relations (The AFP/Wiley Fund Development Series) (Paperback)

"Janet Hedrick has made a valuable contribution to the philanthropic sector. Effective Donor Relations provides the reader with a sound conceptual framework of the subject and practical tools for people working to nurture positive relationships with their donors. But even more important, Janet reminds us that warm, genuine, and caring relationships are the sine qua non of resource development."
—Stanley Weinstein, ACFRE, Stanley Weinstein & Co.

"We all learned to say ′please′ and ′thank you′ in our youth. Janet teaches and demonstrates the influence and power of a heartfelt ′thank you′ in unique and effective ways in Effective Donor Relations. This is a must–read if you want to develop a true appreciation of donors and a lasting relationship over time."
—William C. McGinly, PhD, CAE, PA, President, Chief Executive Officer, Association for Healthcare Philanthropy

Your must–have guide to the art of relationship–building and donor–keeping

Donors are the heartbeat of your nonprofit, partners in your organization′s work, and supporters in its mission to change the world. Keeping them is essential to your nonprofit′s survival; losing them means major losses for your organization′s annual giving program, capital campaign efforts, and major and planned gifts.

Presenting the historical and practical aspects of donor relations, Nonprofit Essentials: Effective Donor Relations helps guide readers through the process of creating a program that makes disappointing donor retention rates a thing of the past. This concise and professional guide presents proactive advice on:

• Why donor relations is vital to your nonprofit

• How you can effectively use the power of words

• Why you need to say "Thank You" seven times

• Why being recognized is important to your donors

• Making the most of the Internet for donor relations

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Effective Donor Relations provides in–depth advice from an expert in the field. Filled with immediately useful guidance on creating and implementing each aspect of a donor relations plan, this professional guide offers sample documents, checklists, and other tools to ensure your first–time donors become return donors.

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