I normally use C&E shaving soap but I find this to be superior as it creates a thicker lather. And also, Oh my God, this stuff smells so good! The best take on Sandalwood I have come across and I have 4 different brands (they are all distinctly different). I will have to get the balm next, seems they don't do a cologne, a real shame, smells great and my wife loves it. I keep sniffing my badger brush when I pass the bathroom after shaving, hmmm... just love the smell. The container is great for travelling too. Highly recommended.