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To The Edge: Entrepreneurial Secrets from Britain's Richest Square Mile
 
 
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To The Edge: Entrepreneurial Secrets from Britain's Richest Square Mile [Paperback]

Malcolm McClean
2.5 out of 5 stars  See all reviews (2 customer reviews)
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To The Edge: Entrepreneurial Secrets from Britain's Richest Square Mile + Top Man: How Philip Green Built His High Street Empire + Enter the Dragon
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Product details

  • Paperback: 188 pages
  • Publisher: Capstone; illustrated edition edition (21 Sep 2007)
  • Language English
  • ISBN-10: 1841127825
  • ISBN-13: 978-1841127828
  • Product Dimensions: 15.7 x 1.2 x 23.3 cm
  • Average Customer Review: 2.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 41,652 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Malcolm McClean
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Product Description

Review

"...this book is a unique concept that works on a number of levels."  (New Business, December 2007)

Product Description

If you are not living on the edge, then you are taking up too much room

Think of the richest square mile in Britain and your thoughts turn to The City of London or Chelsea. In fact, a small village in Cheshire is home to more millionaires per square mile than anywhere else in Britain. It is a place where one–in–twenty houses sells for more than £1 million, 20% of the residents enjoy a seven–figure income and in an index of ‘poshness’ Alderley Edge scored 136 out of a maximum 137.

The media like to focus on the glitz and the glamour, an image of a shallow nouveau riche. But that is not the real story. The entrepreneurial spirit is concentrated in these streets like nowhere else in Britain. These are self–made people, entrepreneurs with amazing stories of triumphs,

tribulations, disasters and incredible recoveries. There is another side to Alderley Edge and the ‘Golden Triangle’, one that the outsider would not necessarily see…

PRAISE FOR TO THE EDGE

‘Malcolm McClean has an incredible knack for uncovering those small insights which can make a big difference. In this inspirational book he gets inside the minds of wealth creators as only he can. These are the people that drive our economy. Their quirky, unusual and sometimes extraordinary way of looking at the world is one which we should embrace.’ ––Lord Mawson OBE, Founder the Water City Group & President of CAN


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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Average Customer Review
2.5 out of 5 stars (2 customer reviews)
 
 
 
 
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15 of 15 people found the following review helpful:
4.0 out of 5 stars Keeps you interested, 21 Sep 2008
By 
Tara (Northants, UK) - See all my reviews
This review is from: To The Edge: Entrepreneurial Secrets from Britain's Richest Square Mile (Paperback)
I buy a lot of books about entrepreneurs but never manage to finish them, I just get bored. I like reading how they became successful but after that I lose interest (terrible I know). This book is good as it shows snapshots of a lot of different entrepreneurs each long enough to be interesting but short enough so it doesn't get boring.
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1 of 3 people found the following review helpful:
1.0 out of 5 stars Bad Bad Bad, 27 Nov 2010
This review is from: To The Edge: Entrepreneurial Secrets from Britain's Richest Square Mile (Paperback)
Quite possibly the worst book I have ever read. It is the kind of contrived tripe you might expect from a rather dim 13 year old boy.
I struggled to read through this book because it is as dull as dishwater, I soldierd on until the end in hope that it might have some redeeming feature...it did not.
The author has tried to give the entrepreneurs character giving them nicknames...sorry I can not complete this review, remembering the book just depresses me.

Ignoring the money wasted buying the book. It is the time I wasted, time that I will never get back, reading to the end of the book in the vain hope that there might be a glimmer of wit or insight within the pages of this steaming pile of words excreted onto paper. ONLY buy this book for some one who you do not like or perhaps for a rather dim 13 year old boy.
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