This is my current favorite. It has a nice semi-formal spice to it with just the right amount of sweetness for my tastes. Perfect for the office, weekends, or even evening wear. I would say it's geared more toward a mature college crowd to middle aged men. Definitely one for the collection. I currently have Lacoste Essential, Tommy Bahama(Signature, Very Cool and Set Sail South Seas), Burberry, Weekend by Burberry, and Burberry Brit. I also have Armani Code and Aqua Di Gio but I have stopped wearing them as they have become much too popular for my taste.