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Ecosystem: Living the 12 Principles of Networked Business
 
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Ecosystem: Living the 12 Principles of Networked Business [Paperback]

Thomas Power , George Jerjian
5.0 out of 5 stars  See all reviews (5 customer reviews)

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Product details

  • Paperback: 416 pages
  • Publisher: ft com; 1 edition (7 Aug 2001)
  • Language English
  • ISBN-10: 0273656228
  • ISBN-13: 978-0273656227
  • Product Dimensions: 20.8 x 16.8 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 1,406,346 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Thomas Power
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Review

"Ecosystem is full of useful ideas and case studies, both for clicks and mortar and new economy companies. It provides a comprehensive and well-structured guide to conducting e-business."  Wendy Miller, Marketing Manager, UK and Benelux, RSA Security
"This book is rich in real-world examples."  Dr Nigel Upton, Project Manager, E-Business, London Business School, UK  "… a major step forward in redressing the balance between the more theoretical studies of business today and the actual reality of putting those theories into practice."  Professor David Birchall, Director of Research, Henley Management Centre, UK  "Easy to read and profound in its insights, it describes convincingly the economic foundations upon which the current business revolution is taking place."  Paul S. Bender, President, Bender Consulting "Their slightly unorthodox angle on the future of the Internet and how business will morph around it is truly visionary, as are all the books from this camp. " Amazon review "Ever consider applying a scientific concept to your e-business by creating an "ecosystem?" The concept simply means that no business is an island and managers should focus on a holistic approach based on learning, planning, evaluation, security, buying, portals, and personalization. By establishing a dynamic, shared environment between customers (B2C), supply and demand chains (B2B), stakeholders and investors (B2S), and employees (B2E), the authors write, businesses can create and maintain strong relationships that contribute to their success. Power and Jerjian offer case studies on eBay, Eastman Chemical, Intel, and British Aerospace to back up their premise. These companies are building a collaborative ecosystem, they say, through cross-fertilization among communities of customers, shareholders, employees, partners, and competitors. "Harvard Business School - Working Knowldge 

Professor Malcolm McDonald, Cranfield School of Management, UK

“This is a practical book for organisations, who want detailed advice about all elements of E-Business wrapped in a powerful and coherent strategy.”

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Customer Reviews

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Most Helpful Customer Reviews
2 of 3 people found the following review helpful
By A Customer
Format:Paperback
I read this as A book and not Thomas' book, to try and be objective!

Now it's become THE book!

The authors' advanced thought, expertise and experience show through a beautiful synthesis of principles, real applications, predictions and analogies.

As professionals we find ourselves in an era where strategy has to be very fluid - and I find myself constantly needing to zoom in and zoom out of the various aspects of my start-ups for a perspective view as well as detailed focus...

Much deeper than the first reading, this is where I think is the REAL value of 'Ecosystem' - to visit and keep re-visiting it for defining different pieces of our business, regardless of what stage the business is in!

The framework for the principles, the examples and the insights across a broad spectrum of high profile and/or unusual businesses truly create an environment that spark creativity and enable new possibilities.

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3 of 5 people found the following review helpful
Format:Paperback
A practical book written in the authors' unique style. Rises above the banality that typifies much of this exciting field. Original thinking and real insights supported with case studies and comment from practitioners.
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1 of 2 people found the following review helpful
By A Customer
Format:Paperback
Ecosystems has been written with a clarity that ensures the 12 principles are communicated to the reader without any baggage. The highlights of this book were the real world examples and case studies. Within hours of reading this book, I found myself using the Ecosystems conecpt and its 12 priciples to help my clients.
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