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“…the book seeks to supply an economic lens for viewing the broad sweep of the strategic activities of the firm.” (Times Higher Education Supplement, Thursday 28th February 2008)
--This text refers to the
Hardcover
edition.
Product Description
In today′s global recession, strong management of firms and organizations are of the utmost importance. Best–selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The newly revised 5th edition offers more real–world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today′s students—tomorrow′s future managers—will be prepared to adjust their firms′ business strategies to the demands of the ever–changing environment.
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Hardcover
Well, I have read many books on strategy and organization but none has been so thorough, exciting and intuitive as this! Insisting on "the need for economic principles", the authors explore a considerable number of topics in industry evolution and firm dynamics in a very consistent, analytic and understandable manner. In contrast to most books adopting a purely qualitative analysis that disorients most serious strategy readers, this book provides a thorough quantitative arsenal for analyzing effectively and consistently almost every possible business situation... In brief: If you think business is a game, then this book is definitely its Manual.
7 of 7 people found the following review helpful
Format:Hardcover
Excellent book! The book covers (all) the aspects of Microeconomics/Strategy in a fantastic and very readable manner. Ok, there's quantitative stuff, but kept down to a minimum. Personally, one of the view "must buy" text books in strategic management.
4 of 4 people found the following review helpful
Format:Hardcover
Truely outstanding book. Comprehensive coverage of the economic reasoning behind strategic decisions. Shame most consulting firms may have never heard of this. If there is only one book in your life you want to read about strategy and economics then this is it.
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Most Recent Customer Reviews
A very insightful book regarding Economics of Strategy
I purchased this book after a teacher of my MSc course recommended it. I found out that this book contains detailed information on all important subjects that anyone interested in... Read more
Published 11 months ago by Maria B.
A complete and diversified analysis of strategic issues...
Covers the main issues of Strategy that corporations and individuals must analyse before making a new investment. Read more
Published on 1 Mar 1999
Fantastic!
Well beyond the touchy-feely strategy approach, this book explores the details behind the economic reasoning of strategic decisions of the firm. Read more
Published on 15 Mar 1998
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