Discover the art of strategic thinking Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer′s highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm. The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter′s Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit. Features of the Fourth Edition ∗ Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised. ∗ An updated chapter on business history covers the recent dot–com bubble. ∗ Presents economic principles without overemphasizing the math. ∗ Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking. ∗ The authors use Porter′s Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis. ∗ Includes coverage of make or buy decisions (Chapters 2–4) and benefit and cost advantage and sustaining advantage (Chapters 11–13). ∗ Fascinating examples, including many new to this edition, bring the economic models to life. Many of the examples involve businesses outside of the United States.
 Trade In this Item for up to £0.50
Trade in Economics of Strategy for an Amazon.co.uk gift card of up to £0.50, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Special Offer until June 30, 2013: Receive an additional £5 promotional Gift Card, when you trade-in at least £10 worth of books. Learn more
|
|
There is a newer edition of this item:
|
Book Description
Product details
Would you like to update product info or give feedback on images?
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Review
“…the book seeks to supply an economic lens for viewing the broad sweep of the strategic activities of the firm.” ( Times Higher Education Supplement , Thursday 28th February 2008)
From the Back Cover
Discover the art of strategic thinking Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer’s highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm. The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter’s Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit. Features of the Fourth Edition Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised. An updated chapter on business history covers the recent dot–com bubble. Presents economic principles without overemphasizing the math. Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking. The authors use Porter’s Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis. Includes coverage of make or buy decisions (Chapters 2–4) and benefit and cost advantage and sustaining advantage (Chapters 11–13). Fascinating examples, including many new to this edition, bring the economic models to life. Many of the examples involve businesses outside of the United States .
Inside This Book
(Learn More)
Browse and search another edition of this book.
Browse and search another edition of this book.
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Hardcover
Well, I have read many books on strategy and organization but none has been so thorough, exciting and intuitive as this! Insisting on "the need for economic principles", the authors explore a considerable number of topics in industry evolution and firm dynamics in a very consistent, analytic and understandable manner. In contrast to most books adopting a purely qualitative analysis that disorients most serious strategy readers, this book provides a thorough quantitative arsenal for analyzing effectively and consistently almost every possible business situation... In brief: If you think business is a game, then this book is definitely its Manual.
7 of 7 people found the following review helpful
By Franco Arda
Format:Hardcover
Excellent book! The book covers (all) the aspects of Microeconomics/Strategy in a fantastic and very readable manner. Ok, there's quantitative stuff, but kept down to a minimum. Personally, one of the view "must buy" text books in strategic management.
4 of 4 people found the following review helpful
Format:Hardcover
Truely outstanding book. Comprehensive coverage of the economic reasoning behind strategic decisions. Shame most consulting firms may have never heard of this. If there is only one book in your life you want to read about strategy and economics then this is it.
4 of 4 people found the following review helpful
By A Customer
Format:Hardcover
Covers the main issues of Strategy that corporations and individuals must analyse before making a new investment. Gives lots of examples and simple, but very comprehensive, theoretical and mathematical applications. The use of industrial economics and microeconomics models are very soft and fitted with the subject covered. Above all, it's a strategy book that covers the main issues and theories with a educational sense of organisation and sequence.
4 of 4 people found the following review helpful
By A Customer
Format:Hardcover
Well beyond the touchy-feely strategy approach, this book explores the details behind the economic reasoning of strategic decisions of the firm. Many examples, and theory that really forms the backbone of strategy. Excelent chapters on dinamics of pricing rivalry, isolating mechanisms of competitive advantage, vertical and horizontal integration, strategic positioning and more. Cover the basics and the advaced strategy knowledge in a well written manner. Very good MBA textbook.
Format:Paperback|Amazon Verified Purchase
I bought it because it is necessary for my postgraduate program! Finally, I am very happy that I have this book!!!
By Maria B.
Format:Paperback
I purchased this book after a teacher of my MSc course recommended it. I found out that this book contains detailed information on all important subjects that anyone interested in Economics of Strategy (and who doesn't necessarily have already any knowledge on the subject) should know. It is very comprehensive for students especially, without students being the only ones who will find it interesting. A very important feature that this book has is the variety of real-life examples of the practices that you read about, which make you understand better how the theory that you are reading is applied in practice. Additionally, a loud "Bravo!" goes to the authors due to the updated examples that are included and are even dated until 2009 - 2010!
Would you like to see more reviews about this item?
›
Go to Amazon.com to see all 34 reviews
4.2 out of 5 stars
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
