- Hardcover: 769 pages
- Publisher: John Wiley & Sons; 2nd edition edition (15 Mar 1996)
- Language English
- ISBN-10: 0471598496
- ISBN-13: 978-0471598497
- Product Dimensions: 23.4 x 20 x 3.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 1,409,416 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
“…the book seeks to supply an economic lens for viewing the broad sweep of the strategic activities of the firm.” (Times Higher Education Supplement, Thursday 28th February 2008)
--This text refers to an alternate
Hardcover
edition.
Product Description
This comprehensive book applies modern economic principles to study a firm′s strategic position. It focuses on a company′s boundaries economics, transactions costs, economies of scale and scope and diversification, as well as industrial organization economics. It also covers strategic positioning and dynamics associated with internal organization.
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Customer Reviews
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Hardcover
Well, I have read many books on strategy and organization but none has been so thorough, exciting and intuitive as this! Insisting on "the need for economic principles", the authors explore a considerable number of topics in industry evolution and firm dynamics in a very consistent, analytic and understandable manner. In contrast to most books adopting a purely qualitative analysis that disorients most serious strategy readers, this book provides a thorough quantitative arsenal for analyzing effectively and consistently almost every possible business situation... In brief: If you think business is a game, then this book is definitely its Manual.
7 of 7 people found the following review helpful
Format:Hardcover
Excellent book! The book covers (all) the aspects of Microeconomics/Strategy in a fantastic and very readable manner. Ok, there's quantitative stuff, but kept down to a minimum. Personally, one of the view "must buy" text books in strategic management.
4 of 4 people found the following review helpful
Format:Hardcover
Truely outstanding book. Comprehensive coverage of the economic reasoning behind strategic decisions. Shame most consulting firms may have never heard of this. If there is only one book in your life you want to read about strategy and economics then this is it.
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Most Recent Customer Reviews
A very insightful book regarding Economics of Strategy
I purchased this book after a teacher of my MSc course recommended it. I found out that this book contains detailed information on all important subjects that anyone interested in... Read more
Published 11 months ago by Maria B.
A complete and diversified analysis of strategic issues...
Covers the main issues of Strategy that corporations and individuals must analyse before making a new investment. Read more
Published on 1 Mar 1999
Fantastic!
Well beyond the touchy-feely strategy approach, this book explores the details behind the economic reasoning of strategic decisions of the firm. Read more
Published on 15 Mar 1998
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