- Hardcover: 272 pages
- Publisher: Praeger Publishers Inc (30 Mar 2004)
- Language English
- ISBN-10: 0275980332
- ISBN-13: 978-0275980337
- Product Dimensions: 2.4 x 1.5 x 0.3 cm
- Amazon Bestsellers Rank: 3,720,929 in Books (See Top 100 in Books)
Economics of College Sports (Studies in Sports Economics)
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
Product Description
Review
?[P]resents a great amount of data that addresses three main questions involving intercollegiate athletics-- where do lucrative athletics ventures fit in the mission of higher education, to what extent is the central mission of creating an environment for learning enhanced or limited by college sports and are declarations by the NCAA to promote amateurism and competitive balance supportive of the university mission.?-Athletics Administration
Product Description
Operating behind a veil of amateurism, the NCAA and collegiate athletic departments oversee big business sports programs. These entities generate revenues comparable to professional sports, practice and play in facilities that rival those found in professional sports, and pay their top coaches salaries comparable to the salaries paid to coaches of professional sports teams. Athletes are courted with lavish stadiums, training facilities, and locker rooms. Customers are wooed with branded apparel, videos, logos, and advertisements. Business interests are captured with stadium billboards, electronic ads on scoreboards, sponsorship of bowl games, logos on uniforms, and exclusive apparel and equipment contracts. Where do, or should, these lucrative athletic ventures fit in the mission of higher education? To what extent is the central mission of creating an environment for learning and extending the frontiers of knowledge enhanced or limited by college sports? Are declarations by the NCAA to promote amateurism and competitive balance supportive of the university mission? Does the NCAA even follow its purported objectives?
"The Economics of College Sports" contains both empirical and theoretical research to address these and related issues. Perhaps the most unique contributions focus on the interactions between legal and institutional aspects of the NCAA and their impact on the objectives and goals of university education; all of the contributions provide insights that will generate significant discussion about the policies necessary to sustain the vitality and integrity of the university education-sports coalition.
Inside This Book
(Learn More)
First Sentence
College sports are big business. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
College sports are big business. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Customer Reviews
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
