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Economics for Business Paperback – 4 May 2001


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Product details

  • Paperback: 752 pages
  • Publisher: Financial Times/ Prentice Hall; 2 edition (4 May 2001)
  • Language: English
  • ISBN-10: 0273651870
  • ISBN-13: 978-0273651871
  • Product Dimensions: 3.8 x 19 x 24.1 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 703,625 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Sloman
Economics of Business 2e
The aim of Economics for Business is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.
The second edition of this highly accessible textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.
Features
· Contains a wealth of interesting boxed applied material and case studies which show how economics can be used to understand real business situations.
· Covers all the major topics of economics, but also includes several specialist business chapters and sections (e.g. the business environment, marketing the product, growth strategies, the small-firm sector, multinational corporations, etc.).
· Provides a balanced coverage of microeconomic, macroeconomic and international economic issues.
· A range of features to aid learning, including- definitions in the margin of all key terms; review questions; a comprehensive Web appendix; chapter summaries; scene-setting Part opening pages; a detailed index, etc.
New To Edition
· Fully updated, with many new boxes, examples and data throughout the text.
· New 'FT Reports' feature at the beginning of each Part. These include an article from the FT examining topical news stories.
· New sections on strategic alliances, stock markets, the characteristics approach to consumer demand, competition policy, the new approach to national income and balance of payments accounting, inflation targeting, and the Euro.
· A comprehensive Web Appendix which links to the book's own excellent Companion Web Site (CWS).
· A substantially expanded CWS, which includes multiple-choice questions, hotlinks to over 200 other websites, case studies, economics in the news and a large range of resources for tutors.
Market
This book is written for students taking introductory economics courses as part of a business studies degree or diploma or any other introductory economics course which is taught from a business perspective. The book will also be suitable for MBA, DMS and other professional courses.
John Sloman is principal lecturer in the School of Economics at the University of the West of England. He is also Director of the Economics subject centre of the UK government-funded Learning and Teaching Support Network (LTSN) for higher education. Economics LTSN is based at the University of Bristol.
Mark Sutcliffe is senior lecturer in the School of Economics at the University of the West of England and has many years of experience teaching economics to business studies students.

About the Author

John Sloman is Director of the Economics Network, the economics subject centre of the Higher Education Academy. Economics Network is based at the University of Bristol. John is also Visiting Professor at the University of West of England, Bristol

 

Kevin Hinde is Senior Teaching Fellow in the School of Economics, Finance, and Business at the University of Durham.

 

Dean Garratt is Senior Lecturer in Economics at Nottingham Trent University.

--This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

4.1 out of 5 stars
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Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Robert Childs on 9 April 2002
Format: Paperback
This is definitely a book for those on a course rather than wanting a just good read or overview of current thought on economic strategy and modelling.
As someone on a distance learning MBA, the use of applied case studies make it very relevant. All the exercises make it easy for tutors to recommend
The CD ROM is worth the cost of the book alone
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1 of 1 people found the following review helpful By Amazon Customer on 6 April 2009
Format: Paperback
A very good book indeed. Simple, easy to understand and straight to the point. No jargon whatsoever, has real life applications which make it very relevant.

Overall an excellent choice for people new to the area of business economics.
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1 of 1 people found the following review helpful By Maria Cristiana Toma on 27 Jan. 2010
Format: Paperback
Very good book. It is worthy buying it because has the same theory as the latest edition. Bought it from Amazon and had very good results at uni with its help. Very pleased with it!
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By Katarzyna Haladus on 18 Feb. 2013
Format: Paperback Verified Purchase
This book has met my expectations. The ideas are clearly described with clear diagrams. I recommend it to any business students.
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