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Product Description
Product Description
Economics for Business, 3rd edition, is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations.
About the Author
David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research since its inception in 1984. He has also been an adviser to the Bank of England, the Treasury and the IMF. Damian Ward is Senior Lecturer in Economics at Bradford University School of Management. He has experience of teaching undergraduate and MBA students, including senior managers from the BBC and Emirates Airlines. His research interests focus on the application of economic theory to the workings of the financial services industry.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
I bought this book as a referred 'further reading' for my course in International Business Economics, part of my MBA programme with London University. I have got a technical background and although I have learnt economics several times during my studies, it has never been a principal subject.
I find this book a real friend for everyone who starts to study any economics science from scratch or after a long pause. There are easy, logical explanation of the basics of economics, developed systematically, clearly and understandably. Authors use a lot of examples from the real life and make in this way the learning process even easier. The book is recently updated and all of the examples are really fresh.
For my, it was a real pleasure to read this book. I highly recommend it to anyone who is interested in economics, but doesn't have such education. There is almost no math in it, but logic (although I could cope with math easily, engineers learn a LOT of math during their studies :)).
Briefly - a wonderful book to learn the basics of the economics.
I find this book a real friend for everyone who starts to study any economics science from scratch or after a long pause. There are easy, logical explanation of the basics of economics, developed systematically, clearly and understandably. Authors use a lot of examples from the real life and make in this way the learning process even easier. The book is recently updated and all of the examples are really fresh.
For my, it was a real pleasure to read this book. I highly recommend it to anyone who is interested in economics, but doesn't have such education. There is almost no math in it, but logic (although I could cope with math easily, engineers learn a LOT of math during their studies :)).
Briefly - a wonderful book to learn the basics of the economics.
Format:Paperback|Amazon Verified Purchase
I have no knowledge about economics before reading this book.
This book is easy reading due to it consists of simple words.
It makes me clear in each point that I want to know.
Good book!!
This book is easy reading due to it consists of simple words.
It makes me clear in each point that I want to know.
Good book!!
Format:Paperback
bought this as it is required reading for my undergraduate economics course.
Unfortunately it has lots of mistakes in it - poor wording, figures incorrectly calculated in tables etc. so I actually have to go to the library and cross reference everything this book says with other textbooks just to make sure it is correct or not! what a waste of time and money!
Unfortunately it has lots of mistakes in it - poor wording, figures incorrectly calculated in tables etc. so I actually have to go to the library and cross reference everything this book says with other textbooks just to make sure it is correct or not! what a waste of time and money!
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