Ecologic: The Truth and Lies of Green Economics [Paperback]

This book crackles. Every paragraph pits your heart against your head...A cracking read.
--BBC Focus Magazine --This text refers to an out of print or unavailable edition of this title.

A rational, nuanced analysis of green issues...separating facts from myths and sober fears from irrational panics...Provocative but realistic about what's necessary and what's achievable. --This text refers to an out of print or unavailable edition of this title.

A sporadically challenging book
--This text refers to an out of print or unavailable edition of this title.

Debunks a host of climate change myths through the window of human psychology and economics. Read and be shocked. --This text refers to an out of print or unavailable edition of this title.

The Freakonomics of Green. Clegg takes a scalpel to all things Green, using the combined tools of logic and economics to discover why it is that a subject that should be a no-brainer is so clouded by layers of confusion and deception.

Looking after 'The Environment' should be straightforward - no-one wants to destroy the world. And yet in every 'green' area we are either failing to take the essential steps to prevent destruction of the planet or are being deceived - often by ourselves. By using the scalpel of eco-logic it is possible to open up the reality beneath the layers of confusion and deception, turn recognized situations inside out, identify hidden agendas in the so-called Experts, and come up with real solutions to our green problems.

Examining issues such as Climate Change Sceptics, Celebrity greens and the charity gig bandwagon, 'Fair' trade, Organics, Renewable energy, Recycling, Carbon offsets, Sustainability and much more, ECO-LOGIC is a book to shake up the green movement and give it a new impetus.

Looking after the environment should be a no-brainer. No one wants to destroy the world. Yet at every turn we fail to take the essential steps to prevent the destruction of our planet - or we are deceived, often by ourselves. so why can't the experts agree? Why do polls tell lies? Why is fairtrade unfair? Why is so much green rhetoric a response to scares rather than real issues? And why do we fail to balance risk and reward? Taking the scalpel of ecologic - sound reasoning, economics and human psychology - to everything from carbon trading to organic food to charity fundraisers, Brian Clegg opens up the reality beneath the layers of confusion and manipulation to expose what is truly green, and what is simply greenwash.

Brian Clegg read Natural Sciences at Cambridge, specialising in experimental physics. He spent a year at Lancaster University gaining a second MA in Operational Research and then joined British Airways, where he worked for 17 years on a wide range of projects. In 1994 he launched a new career providing creativity consultancy to corporations and writing for magazines and books. His clients have included BA, Smith Kline Beecham, the BBC, the Treasury and the Met Office. He is a Fellow of the Royal Society of Arts. He is also the editor of the successful www.popularscience.co.uk book review site. Brian Clegg lives in a Wiltshire village with his wife and two children.