I bought this loo paper in desperation! For many months I had been suffering with itching and had tried all kinds of remedies including one which put me in hospital on a drip! I didn't know what was causing my discomfort until I read several articles on 'netmums' describing similar issues and mentioning a branded toilet paper which I was also using. Apparently, many papers have bleach in them to make them white and this can cause an allergic reaction in many people - it is far more common than people realise. Anyway, I Googled 'bleach-free toilet paper' and this came up, so I thought, "In for a penny, in for a pound" and ordered four rolls. The moment I started using it all my problems disappeared overnight. I now have it on my 'spend and save' order once every two months and just hope they don't stop making it. It is a little thinner than ordinary paper, so you need to learn the best way to use it so as not to put your fingers through it, but it is also biodegradable, so fits in with my organic and environmental lifestyle! Would definintely recommend.