Review
''Optimistically shows how the industry is changing, with both cutting-edge designers and high street shops trying to clean up fashion's dirty image.'' --The Times
''[Black] shows us how informed consumers who read labels and make ethical decisions can push manufacturers into making clothes that are green and fashionable.'' --Elle Canada
"[...] an insightful tome dedicated to unraveling the complicated threads of what eco fashion is all about. The book is as attractive as it is informational, filled with vivid photographs of one breathtaking piece after the next and case studies of designers including ecofabulous favorite Linda Loudermilk." --Ecofabulous Blog
Product Description
Eco-Chic: The Fashion Paradox is a fascinating and pertinent examination of the relationship between fashion and environmental awareness. A new wave of sustainable shopping, affordable clothing, and ecological thinking has allowed eco-designers to create high-end, design-led collections rather than merely environmentally sympathetic garments. Eco-Chic aims to combat the preconceived idea of eco-fashion as a compromise in style and quality and place eco-fashion where it belongs, at the forefront of design. Leading academic Sandy Black's absorbing and extensive analysis of fashion and ethical practice exposes the naked truth behind the clothes we wear. Using case studies of designers including Katharine Hamnett, Marks and Spencer and Linda Loudermilk, Black illustrates how the fashion industry is changing to accommodate the environmental concerns of the twenty-first century.