Although this book came out in 2000, it has renewed appeal today simply because of its design approach targeting the teenage schoolgirl sensibility. This is the kind of environmental title you'd expect featured in Seventeen magazine.
Unfortunately, the book was never released in the USA, so it never really reached its target audience. The publisher failed in its marketing strategy. It did get a Chinese edition, which I would certainly be curious to see... How would any of these very Western concerns and ecolutions translate to the Chinese lifestyle, unless of course it's the New China we're talking about, the China of Shanghai which is quickly making even worse environmental decisions than the West...
My hat goes off to the designer of the cover and the person who picked the font face. The book has extraordinary youth appeal for a "green" title, a stigma hurdle hard to overcome. It has the Gen-cred factor. But the publishers failed to position the book properly and now it languishes in the discount bin.
Dozens of new comers eco-chic authors like Danny Seo for example are re-packaging environmental lifestyle information into a formula which can work for the MTV audience, instead of the ol'granola anti-design save the planet manuals from years past that only attracted attention of aging hippies.
The look of this book is certainly the way to go if we are going to bring the new generation up to speed on the consequences of humanity's slobby habits. Attempts on the part of this writer to revive interest in the project fell on deaf ears via the publisher, so I'm afraid others will have to grab the mantle this project spurred in timid bursts.