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Ebay Strategies: 10 Proven Methods to Maximize Your Ebay Business
 
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Ebay Strategies: 10 Proven Methods to Maximize Your Ebay Business [Paperback]

Scot Wingo
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Product details

  • Paperback: 336 pages
  • Publisher: Prentice Hall; 1 edition (10 Aug 2004)
  • Language English
  • ISBN-10: 0321256166
  • ISBN-13: 978-0321256164
  • Product Dimensions: 23.2 x 16.5 x 2.2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 710,059 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Scot Wingo
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Product Description

Product Description

"Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBay™ Strategies is essential for those who make their living online."

--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.

"eBay™ Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay."

--Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)

"The advice provided in eBay™ Strategies will help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch."

--Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004

"I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative."

--Jay Senese, Cofounder, JayAndMari

"Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!"

--Bill Bogardus (biggbill), Top eBay PowerSeller

"The insight, clear explanations, and selling methods in eBay™ Strategies are going to create hundreds, if not thousands, of new Platinum PowerSellers!"

--Mike Enos, Editor, PlatinumPowerSeller.com newsletter

The savvy business book for established eBay sellers who want to break through to the next profit tier!

Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level. Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBay™ Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality!

  • Drive to $1 million and beyond--learn how to break through the "eBay plateau."
  • Discover winning strategies created specifically for eBay.
  • Learn to use the "Five P's"--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business.
  • Participate in the eBay™ Strategies companion blog and eBay discussion group.
  • Stop making the killer mistakes that keep you small.
  • Beat your toughest competitors, whoever they are.
  • Control costs: fees, shipping, deadbeat customers, and more.
  • Sell MORE with less effort.


From the Back Cover

"Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBay™ Strategies is essential for those who make their living online."

--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.

"eBay™ Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay."

--Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)

"The advice provided in eBay™ Strategies will help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch."

--Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004

"I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative."

--Jay Senese, Cofounder, JayAndMari

"Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!"

--Bill Bogardus (biggbill), Top eBay PowerSeller

"The insight, clear explanations, and selling methods in eBay™ Strategies are going to create hundreds, if not thousands, of new Platinum PowerSellers!"

--Mike Enos, Editor, PlatinumPowerSeller.com newsletter

The savvy business book for established eBay sellers who want to break through to the next profit tier!

Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level. Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBay™ Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality!

  • Drive to $1 million and beyond--learn how to break through the "eBay plateau."
  • Discover winning strategies created specifically for eBay.
  • Learn to use the "Five P's"--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business.
  • Participate in the eBay™ Strategies companion blog and eBay discussion group.
  • Stop making the killer mistakes that keep you small.
  • Beat your toughest competitors, whoever they are.
  • Control costs: fees, shipping, deadbeat customers, and more.
  • Sell MORE with less effort.



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Customer Reviews

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Most Helpful Customer Reviews
39 of 42 people found the following review helpful
By Olivia Blair VINE™ VOICE
Format:Paperback
Nowt wrong with this book if you sell laptops, cameras or indeed lots of a specific type of product on Ebay and you want to become a retailer. If you sell an eclectic mix of stuff then this aint for you. This book is aimed at Powersellers of products that one can buy in shops and shows them how to compete on ebay, how to work out vital business metrics and how to ensure that you are heading in the right direction, its all about becoming like an online retailer. For me that is the last thing Ebay needs is for it to just merge into a virtual high street. It sneers at the laptop advert that shows a laptop on a carpet for sale and celebrates the swanky advert with all bells and whistles - some folks want to buy the carpet laptop as it will be a damn site cheaper and ebay is about bargains not big business (yawn) "professionalism". A half decent book for a speific audience but not for all ebayers.
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0 of 5 people found the following review helpful
Format:Paperback
If you're a serious eBay business seller and you care about ROI, spend £10 on this book and work out the ROI from that investment. I guarantee it will be in triple if not quadruple figures!!

Easy to read, great practical tips, clear summaries. Buy it today.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:  32 reviews
106 of 108 people found the following review helpful
One of the better eBay books 1 April 2005
By M. Chabot - Published on Amazon.com
Format:Paperback
This book targets people looking to make a full-time living selling on eBay. It is not targeted at buyers or infrequent sellers. The book does a good job of presenting information and it has a number of great tips that will benefit any seller. Infrequent sellers will have to wade through a lot of business strategy text to uncover the most valuable tips. Overall, it was one of the better eBay books I read.

After reading the top eBay books, below are my recommendations:

---Beginner with eBay and computers---

1. The Official eBay Bible

---eBay Seller---

1. Sell it on eBay

2. eBay Hacks

---Full-Time eBay Business (not for the casual seller)---

1. eBay Strategies

2. eBay Business the Smart Way
61 of 63 people found the following review helpful
A jewel (mostly) for the eBay-centered entrepreneur 7 Aug 2004
By Manny Hernandez - Published on Amazon.com
Format:Paperback
"eBay Strategies" is a book whose time has come. Scot Wingo, the author, is very successful in providing a strategic framework to build a solid eBay-centered business.

Although it is not difficult to see how the book can translate into a promotional tool for the author's services in the long run (which I don't see a problem with, either), it does not come across as a "salespitch" book. This is a very logical and thought out book with thorough and insightful examples that anyone who's selling anything on eBay could find useful. However, it is mostly meant to help people with enough items being put for sale on eBay and entrepreneurs who base their sales operations on eBay.

The only issue I had with the book was the sometimes excessive use of acronyms that keeps you going back to remember their meaning, but after a while, you get used to it (obviously too, after a while of applying his framework, it becomes second nature!)

All in all, this is one of the best books on selling over eBay I've run into in a good while. As someone who has been selling (and buying) on eBay for over three years now, I highly recommend it, mostly for eBay-centered entrepreneurs: there was almost not a single chapter in it where I could not learn something.
33 of 34 people found the following review helpful
When all else fails, make up an acronym 4 Jun 2005
By Christina Paul - Published on Amazon.com
Format:Paperback
It is a very good book as far as basic advice toward running an ebay business goes, but the book gets very confusing for non-marketing types who don't use acronyms and buzz words in an e-business setting. It's a good thing I was a business development manager and project administrator for a dot com before reading this book, otherwise I would not have gotten very much out of it. This is mainly because it is just not geared toward the majority of eBay members and store members. It really is meant for those whose goal it is to be Power Sellers on eBay and at the top of their category.

This book has a very definite corporate feel to it with lots of bar graphs and charts and figures and strategies. If you want to kick all the competition out of your way, then this is the book for you. If you have more modest goals, it still is a good read, but it could have been done better.

The Five P's for having a successful business on eBay: Product, Placement, Performance, Price and Promotion definitely are worth remembering. Otherwise, the number crunching and acronyms are a definite distraction to what might have been a decent eBay book.
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