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"Ebay" Phenomenon: Business Secrets Behind the World's Hottest Internet Company (Wiley Audio) Audio CD – Audiobook, 31 Dec 2001

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--This text refers to the Hardcover edition.

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Product details

  • Audio CD
  • Publisher: Penton Overseas Inc; New edition edition (31 Dec 2001)
  • Language: English
  • ISBN-10: 1560158433
  • ISBN-13: 978-1560158431
  • Product Dimensions: 2.5 x 14.6 x 12.7 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 6,565,645 in Books (See Top 100 in Books)

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Product Description


"A good yarn for those who like to read about clever business types." ( Freelance Informer , 26th January 2001) "The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." ( Internet Works , February 2001)

"A good yarn for those who like to read about clever business types."(Freelance Informer, 26th January 2001) "The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001) --This text refers to the Hardcover edition.

From the Inside Flap

It was dubbed an E–Titan by the New York Times . . . boasts more than 10 million registered users . . . holds 1 million–plus auctions daily . . . and sells over $113 of gross merchandise every second. The juggernaut that is eBay generates more economic activity than any other Internet site and turns a very nice profit. Yet it was only a few years ago that eBay was barely more than an idea. How does a company grow from zero to such a dominant position in such a short time? The eBay Phenomenon tells the inside story of how a hobby/experiment run from Pierre Omidyar′s Silicon Valley apartment gave birth to not just a new business model but a whole new industry–creating one of the most powerful forces on the Internet. Featuring interviews with eBay insiders such as CEO Meg Whitman, this compelling and instructive book reveals how, with no blueprint or road map to follow, eBay executives and employees invented their business on the fly–in Internet time. You′ll see how they adapted traditional business activities to the new world of e–commerce, including brand development, customer acquisition and retention, outsourcing of key functions, and strategic alliances. You′ll discover how eBay overcame a major challenge from Internet heavyweight And you′ll meet some of the thousands of entrepreneurs and small business owners who have used eBay as a launch pad for their own success. This book uncovers the two key decisions–seemingly unimportant at the time–that enabled the company′s stunning growth, provided infinite scale potential, and gave eBay the flexibility to alter its shape and extend itself almost automatically toward new opportunities. It also explains why Whitman, whose expertise slammed eBay′s growth into high gear, was willing to leave her new job running a $600 million division of Hasbro and move 3,000 miles to take the reins of a tiny operation with only a few dozen employees. The eBay Phenomenon does more than unearth the fascinating behind–the–scenes secrets of one of the hottest companies in existence today. It distills valuable lessons that will help any entrepreneur, business owner, or manager–whether the business is Web–based or brick–and–mortar–make decisions that attract customers, promote growth, and sow the seeds of overwhelming success. --This text refers to the Hardcover edition.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

6 of 8 people found the following review helpful By on 6 Mar 2001
Format: Hardcover
Wow, this book gives the reader an insight into how a real internet company works. Not only does the author give details of the ups and downs of ebay in it's climb to the top of the auction site ladder, but he also includes the business models used that help get it there. A must for anyone interested in starting-up there own ecommerce site.
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Most Helpful Customer Reviews on (beta) 7 reviews
14 of 14 people found the following review helpful
Not much meat 5 Feb 2001
By tim747 - Published on
Format: Hardcover Verified Purchase
This book gives an overview of ebay's creation and why it has been a success. It gives no insider insights however. It was fun to read but I did not learn much from it. This book does not have substance.
13 of 13 people found the following review helpful
A poor read 30 Dec 2000
By John Gambrell - Published on
Format: Hardcover
This book is basically a series of quoted and sited magazine articles hastily cobbled together into a book. The only "real" interviews done by the author are with a few eBay customers who use the site. The author admits no one with eBay granted him an interview or let him in the building. For a much better story of how eBay came to be, read eBoys by Robert Stross.
10 of 11 people found the following review helpful
Sold!! 25 Oct 2000
By Tina - Published on
Format: Hardcover
This book basically delivers what it promises to. Lots of somewhat dry facts about how a small Internet business boomed into one of the hottest "sites" available.
I am a big Ebay fan. I wanted to find out more about the people who created Ebay but also wanted to get a feel for the direction these people were hoping to guide the future of the site to.
Although I thought the story was fairly interesting, this book was very dryly written. Not much was cited other than the absolute bare bones facts and the writing was not particularly interesting.
While I realize this is a business book, I think there was much room for interesting tidbits, advice or funny stories. None here. Too bad...
6 of 6 people found the following review helpful
Must read for anybody interested in e-business/e-commerce 13 Oct 2000
By Amazon Kunde - Published on
Format: Hardcover
This book about ebay has been written by the author of "Making the Cisco connection". The book is interesting to read because it presents a holistic picture of the business success of ebay. Each chapter focuses on an area of the company that is responsible for it capturing 90% of the on-line auction market. The company has been growing at 40-50% per quarter in terms of employees, users and revenues. There have been problems managing the growth with servers becoming overloaded. However, ebay is an electronic commerce or e-business success story. The most interesting facts from the book is that a virtual community has been built around the ebay business. The community is a key reason for the success of the company. Buyers and sellers provide feedback on each other for future buyers and sellers to examine. Discussion boards exist for many topics for the community to help each other through shared experiences. Interesting also is the modern corporate culture of the company as discussed in one chapter. Also, the business strategy of the company of being in a way a virtual company where buyers and sellers meet then use third party companies to ship, pay and arrange for handling of products auctioned. Ebay is simply an information exchange company with no products at all. A businessman's paradise company. For all those interested in successful e-business read this book.
5 of 5 people found the following review helpful
Dull book with little information 21 Oct 2002
By Serguei Netessine - Published on
Format: Hardcover
If you have no idea what Internet is and have never seen ebay web site then you might learn something from this book. But for an average Internet-savvy person it offers little to nothing. There is a lengthy description of well-know information (like terms of sale of ebay) and constant selling of ebay business model: nothing you can't read elsewhere.
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