- Paperback: 256 pages
- Publisher: Aurum Press Ltd; 2nd Revised edition edition (25 April 2007)
- Language English
- ISBN-10: 1845132475
- ISBN-13: 978-1845132477
- Product Dimensions: 19.9 x 13 x 1.9 cm
- Average Customer Review: 3.8 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 394,632 in Books (See Top 100 in Books)
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Product Description
Product Description
EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
As the title says this is a typical business narrative, entertaining and a good read for airline enthusiasts, otherwise not that memorable.
3 of 4 people found the following review helpful
Format:Paperback
This book is an interesting and informative read. Good to learn about the history of easyJet, as well as low cost travel. Fast-paced and well-written.
2 of 3 people found the following review helpful
Format:Paperback
I particularly enjoyed the chapters about how easyJet and its rivals have changed peoples' lives, encouraging people to buy property abroad and cause havoc on stag parties in places like Prague.
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Most Recent Customer Reviews
Wow!!!
This book is fantastic, one of the best books that has ever been written, ever. I urge you to buy several copies.
Published on 2 Nov 2008 by Mark Wilson
poor
Disappointed with this book. Read the book in the space of a few hours, shame the author didn't try doing this before getting the book published. Read more
Published on 24 July 2007 by Mr. L. F. Rice
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