I have read a lot of books on evangelism and on how the Church should interact with its community in the course of my work. This book beats the rest by far.
i think its success lies in excamining matters of faith from the agenda of the unchurched, and makes us approach their thoughts and experiences in a humble and gracious light.
I found it enormously challenging and exciting to look at the community from a perspective of what God is already doing in people's lives.
The bulk of the book contains anecdotal research findings, what people surveyed think about God, spirituality, Church and other issues. Then rather than belittle these views, it goes on to open the field to a number of "experts" who reflect on the findings and offer simple, achievable ways for the Church to meet people where they actually are, not where we would like them to be.
The conclusion I reached was that it would be much easier to just keep playing Churches, but this book has challenged me to a more radical look at how we can draw attention to Jesus.