I started using this regime in my late 30's and am now 50. I followed the instructions rigidly and although time consuming initially once you get to the advanced stage it only takes about ten minutes three times per week. Persist and you will be rewarded. I have lovely skin, a few lines around my eyes, no bags, no droopy lids, no turtle neck, and no lines running from nose to mouth which is a sign of aging. There are times when I forget, or am very busy and do not do this regularly but am able to benefit when I do because I have carried out this regime for so long. Like any other exercise you need to keep it up to benefit.