I owned and ETI dryer for over 20 years, I consider this to be good service. The new model is a bit fierce but this is the way things go, they have to be made faster. I ordered it on the strength that my last one lasted so long with constant use. I did not want one endorced by a celebrity, these are usually not much good. This one is well balanced,. has a good weight and the end does not get hot. The cable is nice and long too and the dryer incorporates a hook so that it can be hung on a wall. There a good range of colours too but this should not be a buying factor, although it is nice to have a choice at no extra cost.