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"The power of the E-Myth will transform your business and your life."--The John Hancock Insurance Group
Product Description
Building on the phenomenal success of "The E-Myth Revisited", best-selling author Michael Gerber presents the next step in his program, "E-Myth Mastery". A practical, real-world program that is implemented real-time into your business, Gerber teaches the listener to understand why the entrepreneur is so critical to the success of any enterprise, no matter how small or large, and why the mindset of an entrepreneur is so integral to the operating reality of an organization, small business, or other enterprise. He then covers seven essential skills: Leadership, Marketing, Money, Management, Lead Conversion, Lead Generation and Client Fulfilment. In each, Gerber explains the principles to be learned, and he provides case studies and examples. Gerber ties it all together by helping listeners put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
29 of 29 people found the following review helpful
Format:Hardcover
Having started my own business this book, and the whole Gerber approach, has revolutionised the way we work. We already knew we wanted to change some of the things we were doing but not sure exactly what or how. This book crystallised our thinking and has made us a better outfit because of it. I have no hesitation in recommending this to anyone in a business or thinking of going into business. It is not a quick fix, it's not a load of guru speak. It is a very real set of ideas that have worked for this humble photographer.
22 of 24 people found the following review helpful
Format:Paperback
It is with much disappointment that I must urge all readers to avoid this book.
I loved the first book "E Myth Revisited" - and this is supposedly the sequel.
However the book gives many exercises - and tells you to download worksheets to complete the exercises. Sadly these worksheets have been discontinued. You can phone (!) the company and ask them to email *some* of the out-of-date worksheets, but some are no longer available.
This renders many of the exercises in the book impossible - and having got a third of the way through, I am no longer willing to continue, as it refers to documents I can't see online as required to do so by the book.
It is disgraceful that a 2007 edition should already (May 2008) have its online content removed. It is a disgrace to the author, his company and it's insulting to the readers who end up wasting time on this book.
On a final note, the book comes up with a completely different business plan to the one in the Revisited book - meaning that those of you who have spent time writing a business plan following the model in the Revisited book will have to start again if you read this book.
Shame on you Michael Greber.
I loved the first book "E Myth Revisited" - and this is supposedly the sequel.
However the book gives many exercises - and tells you to download worksheets to complete the exercises. Sadly these worksheets have been discontinued. You can phone (!) the company and ask them to email *some* of the out-of-date worksheets, but some are no longer available.
This renders many of the exercises in the book impossible - and having got a third of the way through, I am no longer willing to continue, as it refers to documents I can't see online as required to do so by the book.
It is disgraceful that a 2007 edition should already (May 2008) have its online content removed. It is a disgrace to the author, his company and it's insulting to the readers who end up wasting time on this book.
On a final note, the book comes up with a completely different business plan to the one in the Revisited book - meaning that those of you who have spent time writing a business plan following the model in the Revisited book will have to start again if you read this book.
Shame on you Michael Greber.
11 of 15 people found the following review helpful
Format:Hardcover
The book is about the 'Self' as businessman/woman. The key is the, periodic, precisely ordered and focused exercises.
These are questions, Michael Gerber, aims at the heart and soul of being/becoming an entrepreneur. And so one is, if one is open to the questioning, able to pinpoint within oneself the barriers to becoming a truly creative person. Then, after self-reflection, one may come from a space, which was previously closed and oppressive, to an open and experiential one.
There is a storyline in the book showing clearly how the entrepreneur becomes so easily a robot and a machine in the current business ethos. So how does one stay alive and renewed in what is essentially a mechanised business world? Well, this book tackles this dilemma - by making one confront oneself and ones susceptibility, and then enabling one to recover integrity and creativity from within oneself. Because, ultimately, it is not the techniques and methods which make for success, but who one is and how well one knows oneself, and continues to discover oneself.
The book has its highest value in enabling self-knowledge as an entrepreneur.
Michael Gerber in the book does, however, always present the avenues and methods for success in the greatest of practical detail (for example on sales he covers internet portal, direct mail etc. etc. etc. etc. - it's all covered - with advantages and disadvantages and practical application). There are downloadable worksheets, all very ordered and practical where one can try out, test and keep records about ones experiments with oneself, the business and the marketplace.
I would have liked to say more on the practical side of the book, because it is hugely practical and applicable. But it is a year since I read a borrowed copy and don't have it in front of me. I am now ordering a copy for myself.
Entrepreneurship, in my view, is a difficult business. It is one of the greatest challenges to oneself. It can be a disheartening and even degrading experience. Thank you, Michael Gerber, for enabling me to know the dangers, and for giving me clarity and understanding at the beginning of my new business.
Finally, this is not a quick fix book, although because of the practical detail it can be used like one. But beware, for the book is about a journey one decides to make/take - and there are many adventures to be had along the way! :)
These are questions, Michael Gerber, aims at the heart and soul of being/becoming an entrepreneur. And so one is, if one is open to the questioning, able to pinpoint within oneself the barriers to becoming a truly creative person. Then, after self-reflection, one may come from a space, which was previously closed and oppressive, to an open and experiential one.
There is a storyline in the book showing clearly how the entrepreneur becomes so easily a robot and a machine in the current business ethos. So how does one stay alive and renewed in what is essentially a mechanised business world? Well, this book tackles this dilemma - by making one confront oneself and ones susceptibility, and then enabling one to recover integrity and creativity from within oneself. Because, ultimately, it is not the techniques and methods which make for success, but who one is and how well one knows oneself, and continues to discover oneself.
The book has its highest value in enabling self-knowledge as an entrepreneur.
Michael Gerber in the book does, however, always present the avenues and methods for success in the greatest of practical detail (for example on sales he covers internet portal, direct mail etc. etc. etc. etc. - it's all covered - with advantages and disadvantages and practical application). There are downloadable worksheets, all very ordered and practical where one can try out, test and keep records about ones experiments with oneself, the business and the marketplace.
I would have liked to say more on the practical side of the book, because it is hugely practical and applicable. But it is a year since I read a borrowed copy and don't have it in front of me. I am now ordering a copy for myself.
Entrepreneurship, in my view, is a difficult business. It is one of the greatest challenges to oneself. It can be a disheartening and even degrading experience. Thank you, Michael Gerber, for enabling me to know the dangers, and for giving me clarity and understanding at the beginning of my new business.
Finally, this is not a quick fix book, although because of the practical detail it can be used like one. But beware, for the book is about a journey one decides to make/take - and there are many adventures to be had along the way! :)
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Most Recent Customer Reviews
The book that will change you business and life forever
This is the book that will change your business and life forever. If you are happy plodding along with your average business or want to just set up a little lifestyle business -... Read more
Published 21 months ago by L. Prendiville
EMyth Mastery
In this current economic climate I'm not sure how valis these books really are.
It gives small business a chance to reassess their strategies but suspect change isn't as easy... Read more
It gives small business a chance to reassess their strategies but suspect change isn't as easy... Read more
Published on 7 Feb 2009 by Roger Boyle
Heavy going, heavy on psychobabble
If you're into overwrought emotional prose this ones for you.
I quote "without the passion of the soul, the mind creates an endless stream of empty suits, dreams without... Read more
I quote "without the passion of the soul, the mind creates an endless stream of empty suits, dreams without... Read more
Published on 29 July 2007 by William J. Mountain
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