- Paperback: 240 pages
- Publisher: QUE; 1 edition (3 Nov 2000)
- Language English
- ISBN-10: 078972474X
- ISBN-13: 978-0789724748
- Product Dimensions: 23.1 x 18.7 x 1.4 cm
- Amazon Bestsellers Rank: 2,159,194 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints. Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment. e-Business Essentials is for business managers, entrepreneurs, and professionals looking to implement and expand e-commerce in their business. Its also for start-up companies and small business owners.
From the Back Cover
The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints. Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment. e-Business Essentials is for business managers, entrepreneurs, and professionals looking to implement and expand e-commerce in their business. Its also for start-up companies and small business owners.
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6 of 6 people found the following review helpful
The first book you should read on e-Business. Fun to read!
22 Dec 2000
Format:Paperback
Confused over jargons and buzzwords such as CRM, MRO, B2B, B2E, e-Procurement? Loss in conversations about doing business over the Internet? Need a jump-start in understanding what e-Business and e-Commerce is all about? Then look no further. "E-Business Essentials" by Frank J Derfler may be the book you are looking for.
This book is probably the first of its kind that stresses on the importance of relationships in e-Business - relationships between your company and its customers, suppliers and employees. These relationships are the cornerstone to the three major building blocks of e-Business, Business to Consumer, Business to Business and Business to Employees. Each of these building blocks is discussed in details in its own section, substantiated with interesting real world case studies.
This book does not attempt to be a `how-to' manual. There are little or no technical design or architecture diagrams and definitely no code examples. Its main emphasis is on the `whys' and the `whats' of e-Business. Buzzwords and important concepts are conspicuously marked and defined in the margins of pages that discuss them.
Although written primarily for those with little or no exposure to the subject, it is by no means a 'Dummies' book. While it is written in layman's language and a style that is easy to understand, there are enough details to challenge the intellect. It will definitely lay a good foundation in the understanding of the fundamentals. Even those who have been in e-Business for a while will find this book refreshing and well organized.
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