- Paperback
- Publisher: Financial Times/ Prentice Hall; 1 edition (6 July 2006)
- Language English
- ISBN-10: 1405839945
- ISBN-13: 978-1405839945
- Product Dimensions: 24.4 x 19 x 4.8 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: 1,867,163 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
E-Business and E-Commerce, 2/e
A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. The second edition of this successful book continues to draw on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management to examine the topic of E-business and E-commerce.
This text is accompanied by a regularly updated companion website that hosts additional lecturer and student materials, such as powerpoint slides, additional case studies, multiple choice questions and web links. An accompanying Online Course is also available.
Relationship Marketing: Exploring relational strategies in marketing, 2/e
Relationship Marketing: Exploring Relational Strategies in Marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as ‘marketing’s new paradigm’.
From the Back Cover
"Whether a practising professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business." - Robert Brooks, PhD, MBA. World Chief Examiner in Internet Marketing and eCommerce for the London Chamber of Commerce and Industry Examination Board.
The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.
A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.
"The Chaffey text encourages and rewards student participation in the learning process."
- Yaw Busia, University of Middlesex
E-Business and E-Commerce Management explores:
- the relationship between e-business, e-commerce and e-marketing
- the new business models of the digital economy through B2B and B2C case studies
- the strategic approaches to change management used to achieve e-business in the global marketplace
- the application of electronic communications to elements of the value and supply chain, including procurement, logistics, marketing and CRM
- the practical challenges of implementing e-business.
This book is accompanied by a regularly updated companion website that hosts additional lecturer and student materials, such as powerpoint slides, additional case studies, multiple choice questions and web links.
"The level of referencing and mix of materials used is far better than any of the competing texts I have seen. Activities in the text clearly guide the reader through a range of valuable activities, gathering and analysing key information resources for the e-environment. E-Business and E-Commerce explains a complicated topic in clear language, drawing on key thinking and research" - Steve Wood, Lecturer, School of Business Information - Liverpool John Moores University
Dr. Dave Chaffey lectures in E-business at the Universities of Birmingham, Leeds and Warwick and is the Managing Director of Marketing Insights Limited – an E-business Training and Consulting company.
Financial Times Prentice Hall
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Customer Reviews
Most Helpful Customer Reviews
23 of 24 people found the following review helpful
Format:Paperback
Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. Whilst one or two areas do assume some prior knowledge, none the less, the author has provided a succinct and comprehensive coverage of all the major topics and elements that make up E-Business.
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book.
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book.
2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This is a great book. Been reading it for a year and even though I bought it for a specific module while studying Business Information Systems at master lever, I remember myself going back to it for almost every essay I had to write. It is very useful as it covers a wide range of topics and gives you a good understanding of the modern e-businesses and networked organizations. Although it doesn't go in much detail for each topic (besides, each topic could be a book itself), here you can find explanation about many many terms that you will probaply hear or learn about at work (CRM, ERP, VOIP, ...). So it gives you an understanding of how things work in an e-business environment and when you get the actual job you will go back and say...'Hey..I've heard that before'. Really good book.
3 of 4 people found the following review helpful
Format:Paperback
This is not a bad book. There is valuable information in there for anybody interested in doing e-commerce.
The problem with this book is that you have to go through so much agony to actually find the information. It is 764 pages long and could have been really great if a good editor had cut it down to half.
As it is, you have to sift through so much irrelevant content that you will struggle to turn each page and this actually hinders the level of understanding of all the good stuff.
As another reviewer writes, there is just way too much of "this was covered in section X" og "this will be covered in section Y". Too many trying-to-be-pedagogical excersises. Way too many unnecessary words. This book just needs to get to the point.
Add to this that the language is very poor. The book has the feel of an over-ambitious MA thesis with so many references and cross references and so much dreary language that it will make you consider whether you want to get into the world of e-commerce at all.
Finally, it is in dire need of an update. You will find heaps of case studies from the nineties! Yes, nineties. This is more than a decade ago, and a decade in internet-time is the same as a century. Here and there you will find an extremely brief (a few lines) "update" to what has happened between 1999-2010. Say you are looking for something as basic in 2011 as using Facebook in an e-busines context. Forget about it.
As for now, it's two stars from me. But with some hefty editing, updating and spicing up of the language, this could actually be a really valuable book. Maybe the 2011 edition will offer some of that.
The problem with this book is that you have to go through so much agony to actually find the information. It is 764 pages long and could have been really great if a good editor had cut it down to half.
As it is, you have to sift through so much irrelevant content that you will struggle to turn each page and this actually hinders the level of understanding of all the good stuff.
As another reviewer writes, there is just way too much of "this was covered in section X" og "this will be covered in section Y". Too many trying-to-be-pedagogical excersises. Way too many unnecessary words. This book just needs to get to the point.
Add to this that the language is very poor. The book has the feel of an over-ambitious MA thesis with so many references and cross references and so much dreary language that it will make you consider whether you want to get into the world of e-commerce at all.
Finally, it is in dire need of an update. You will find heaps of case studies from the nineties! Yes, nineties. This is more than a decade ago, and a decade in internet-time is the same as a century. Here and there you will find an extremely brief (a few lines) "update" to what has happened between 1999-2010. Say you are looking for something as basic in 2011 as using Facebook in an e-busines context. Forget about it.
As for now, it's two stars from me. But with some hefty editing, updating and spicing up of the language, this could actually be a really valuable book. Maybe the 2011 edition will offer some of that.
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Most Recent Customer Reviews
Excellent
This product come very quickly and in good condition. High quality product and would definately recommend.
Published on 11 Feb 2010 by Ms. R. J. Hipwell
An integrated but confusing first effort
The most annoying thing in a book, is telling you to see forward, without having explained the concept before. Read more
Published on 13 Mar 2006 by Andreas
E-BUSINESS AND E-COMMERCE MANAGEMENT
As someone studying for a degree in eCommerce, this book on the management side of the discipline was very useful. Read more
Published on 9 May 2004 by "azherkhan"
Excellent academical book
As someone studying for a degree in eCommerce, this book on the management side of the discipline was very useful. Read more
Published on 20 Nov 2003 by J. W. Moore
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