E-business and E-commerce Management: Strategy, Management and Applications: Amazon.co.uk: Dave Chaffey: Books

Product Description

Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees in Business Studies/ Administration or Marketing. This book contains a comprehensive global, accessible coverage of e-business and e-commerce topics using a student centred learning approach. The text synthesizes the developing practice of applying digital technologies with the emerging academic knowledge to integrate models, concepts and theories with practice. Most importantly it takes a European stance in terms of practice, cases and approach to learning.

From the Back Cover

E-business and E-commerce management
This major text details how managers and students can apply new information and communications technologies to enhance the performance of their organisations. It takes an integrative approach drawing on new and existing perspectives and models from many disciplines including information systems, strategy, marketing, operations and human resources management.
The book prompts the reader to evaluate critically the hype, opportunity and risks associated with e-business. The approach taken focuses on how existing businesses can achieve e-business while minimizing the risks, but it also asks how the new revenue and business models highlighted by dot-com companies can be applied.
A unique active learning approach is used with activities and global case studies integrated with the text to illustrate concepts and challenge student thinking. Direct links to answers at the end of chapters and a dynamic Companion Web Site are provided. Margin definitions and diagrams are used throughout to explain concepts and technologies.
E-business and E-commerce management-
· explains the relationship between e-business, e-commerce and e-marketing activities within organisations;
· reviews the new business and revenue models available in the digital economy through activities and worldwide business-to-business and business-to-consumer case studies;
· explores strategic approaches to change management used to achieve e-business within the global marketplace;
· examines the applications of electronic communications to elements of the value and supply chain including procurement, logistics, marketing and customer relationship management;
- contains a range of easy-to-use pedagogical features that enable students to use this text as both a critical guide and as a reference tool;
- is accompanied by an enhanced Companion Web Site, fully integrated with the text, containing up-to-date material, case studies and a range of resources for both the student and the lecturer;
· describes the practical challenges of implementing e-business and shows how analysis and design can provide solutions to issues such as security, privacy, service quality and fulfilment.
Dr Dave Chaffey is Senior Lecturer in the Derbyshire Business School at the University of Derby. He is programme leader of MSc in E-commerce Management and the Chartered Institute of Marketing E-marketing award, as well as being senior examiner for this award. He is actively involved in the implementation of e-business and e-commerce through consultancy and training.

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23 of 24 people found the following review helpful

An excellent text from a true craftsman 25 Feb 2002

By G. R. Brooks

Format:Paperback

Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. Whilst one or two areas do assume some prior knowledge, none the less, the author has provided a succinct and comprehensive coverage of all the major topics and elements that make up E-Business.
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book.

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2 of 2 people found the following review helpful

Great book! 18 Mar 2011

By Sotia

Format:Paperback|Amazon Verified Purchase

This is a great book. Been reading it for a year and even though I bought it for a specific module while studying Business Information Systems at master lever, I remember myself going back to it for almost every essay I had to write. It is very useful as it covers a wide range of topics and gives you a good understanding of the modern e-businesses and networked organizations. Although it doesn't go in much detail for each topic (besides, each topic could be a book itself), here you can find explanation about many many terms that you will probaply hear or learn about at work (CRM, ERP, VOIP, ...). So it gives you an understanding of how things work in an e-business environment and when you get the actual job you will go back and say...'Hey..I've heard that before'. Really good book.

3 of 4 people found the following review helpful

It's there but it's hard work and it's really old 3 Jun 2011

By Anders

This is not a bad book. There is valuable information in there for anybody interested in doing e-commerce.

The problem with this book is that you have to go through so much agony to actually find the information. It is 764 pages long and could have been really great if a good editor had cut it down to half.

As it is, you have to sift through so much irrelevant content that you will struggle to turn each page and this actually hinders the level of understanding of all the good stuff.

As another reviewer writes, there is just way too much of "this was covered in section X" og "this will be covered in section Y". Too many trying-to-be-pedagogical excersises. Way too many unnecessary words. This book just needs to get to the point.

Add to this that the language is very poor. The book has the feel of an over-ambitious MA thesis with so many references and cross references and so much dreary language that it will make you consider whether you want to get into the world of e-commerce at all.

Finally, it is in dire need of an update. You will find heaps of case studies from the nineties! Yes, nineties. This is more than a decade ago, and a decade in internet-time is the same as a century. Here and there you will find an extremely brief (a few lines) "update" to what has happened between 1999-2010. Say you are looking for something as basic in 2011 as using Facebook in an e-busines context. Forget about it.

As for now, it's two stars from me. But with some hefty editing, updating and spicing up of the language, this could actually be a really valuable book. Maybe the 2011 edition will offer some of that.