Start reading E-Mail Selling Techniques: That Really Work: on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.
OR
Read for free
with Kindle Unlimited

Deliver to your Kindle or other device

 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Colour:
Image not available
 

E-Mail Selling Techniques: That Really Work: (That Really Work!) [Kindle Edition]

Stephan Schiffman
2.5 out of 5 stars  See all reviews (2 customer reviews)

Print List Price: £8.99
Kindle Price: £8.54 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £0.45 (5%)
 
Kindle Unlimited Read this title for £0.00 and get unlimited access to over 700,000 titles. Learn More
* Unlike print books, digital books are subject to VAT.

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your e-mail address or mobile phone number.

Formats

Amazon Price New from Used from
Kindle Edition £8.54  
Paperback £8.99  
Kindle Unlimited
Kindle Unlimited
Enjoy unlimited access to over 650,000 titles and thousands of audiobooks on any device for £7.99 a month, including this one. Learn more

Book Description

While e-mail has made it easier for salespeople to communicate than ever before, it's crucial to your success that your message is clear, concise, and to the point. Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect. E-mail Selling Techniques offers essential guidelines for: The proper length and format of sales e-mails; Advice on tone and content; Tips for writing attention-grabbing subject lines; Identifying when a phone call might be more appropriate. If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done. Stephan Schiffman, America's #1 Corporate Sales Trainer, is the author of dozens of bestselling books, including Cold Calling Techniques (That Really Work), 5th Edition; and The 250 Sales Questions to Close the Deal.


Product Description

About the Author

Stephen Schiffman (New York, NY) has trained more than 350,000 salespeople at such firms as AT&T Information Systems, Chemical bank, Manufacturer's Hanover Trust, Motorola and U.S Health Care. Schiffman is president of D.E.I. Management Group. He is author of such bestselling books as Cold Calling Techniques (That Really Work!) and Closing Techniques (That Really Work!).

Product details

  • Format: Kindle Edition
  • File Size: 455 KB
  • Print Length: 163 pages
  • Page Numbers Source ISBN: 1593377444
  • Publisher: Adams Media (30 Nov. 2006)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B001PBSDMK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 2.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #449,523 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


More About the Author

Discover books, learn about writers, and more.

Customer Reviews

5 star
0
3 star
0
2 star
0
2.5 out of 5 stars
2.5 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
1.0 out of 5 stars Dont waste your money 30 May 2011
Format:Kindle Edition
If you are looking for a book to help you put together some effective email marketing then don't waste your time buying this.

The author spends all his time telling you that email marketing does not work. He gets to chapter 16 before he gives any tips and it's just half a dozen common sense ideas like 'make the subject line interesting' - well hey thanks for that I never thought of it!

After that he goes straight back to writing about how to handle appointments in the next step of the selling process.

He takes three pages to tell us that actually the term Spam comes from a sketch by Monty Python and a full chapter to educate us about Dr Gardners book 'Frames Of Mind' and the 7 Levels of intelligence.

In my opinion this is not a book about email selling techniques, its a load of fluff and was a waste of my time, I found myself skimming through the pages waiting for the 'good stuff' but it never came.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
4.0 out of 5 stars Common-sense e-mail sales advice 15 Feb. 2008
By Rolf Dobelli TOP 1000 REVIEWER
Format:Paperback
Obviously, e-mail has changed how people work and communicate. In addition to fighting for a reader's attention, salespeople also must hope that their e-mail messages arrive in the right in-boxes, dodge the junk mail and spam filters, and attract their recipients. Stephan Schiffman shares common-sense advice about using e-mail as part of the sales process, rather than as a replacement for any other sales step. His short chapters deliver one or two main points for Internet-speed absorption and application. getAbstract recommends this book to the busy salesperson who wants to pick up needed tips with a minimal investment of time.
Comment | 
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.4 out of 5 stars  5 reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars Common-sense e-mail sales advice 15 Feb. 2008
By Rolf Dobelli - Published on Amazon.com
Format:Paperback
Obviously, e-mail has changed how people work and communicate. In addition to fighting for a reader's attention, salespeople also must hope that their e-mail messages arrive in the right in-boxes, dodge the junk mail and spam filters, and attract their recipients. Stephan Schiffman shares common-sense advice about using e-mail as part of the sales process, rather than as a replacement for any other sales step. His short chapters deliver one or two main points for Internet-speed absorption and application. getAbstract recommends this book to the busy salesperson who wants to pick up needed tips with a minimal investment of time.
14 of 19 people found the following review helpful
1.0 out of 5 stars This is NOT a book about e-mail selling 19 Feb. 2008
By Rolands Petrevics - Published on Amazon.com
Format:Paperback|Verified Purchase
I am very dissapointed and angry about this book. I grabbed the book with me to last of my numerous trips on airplanes, and finished in just in 2 hours. I want to write this review, so you do not make a mistake in buying this.
First of all this book has nothing to do with e-mail selling techniques, as you would want to see from such a misleading cover. In fact, author, who claims to be as a Nr.1 business coach, and just can not stop saying this throughout the book, HATES e-mails.
I am sorry here to say, but as all older people, author starts the book wiht a words like "ehh... when I was here, when I did sales, when back then... when back then.. all was better, grass was more green, and the woman was more kind and sugar was more sweet". It is apparently, that life has changed, and as much author would like it, he was forced to write something about the topic, and he did, if he want to still be in his training business. So, what the book is about?

Author is trying to explain you why selling by e-mail DOES NOT works, and that you need to use the e-mail guess for what?
For setting up the meeting in live. Even more - he is still trying to promote his cold calling training courses, what I understand are totally loosing the popularity, so Mr. Schifmann is doing all to keep it.
So, if you need to know how to use e-mail to set up the meeting with your customer - go on. Buy the book.
But I guess you want use e-mails for selling in web 2.0 era -then this book is NOT for you.

I want in addition give you a ridiculous quote from this book.

" It (e-mail) is not a best tool for initiating relationship, although it can serve for this purpose ocassionally (just author has no idea how to do it - cold calling oh yeah, but this nooo).
And now:

When was the last time you actually built up a meaningful business relationship based o e-mail you rceived on somebody you did not know.

Now, author, go out of your old fashion suit, and come to reality.

- 90 % of China & Taiwan factories are getting a new customers by sending e-mails daily to every e-mail they find in internet;
- I know personally a numerous new China businessman, who got customers for next 2 years just by such spam for 1 month work;
- Our one of my friends supplier found a components supplier who sent them "spam" 4 years ago, and till now they placed them orders for more than 10M USD.

Wake up. It's 2008, author
4.0 out of 5 stars Good book to supplement prospecting 11 Jun. 2012
By Mark Twain - Published on Amazon.com
Format:Paperback|Verified Purchase
I really enjoyed this book. The chapters are in bite size chunks sometimes 2-3 pages long. Great read for a professional development book. Shiftman is a little old school and is a little bias when it comes to email. It seems like he doesn't like it very much. I did learn some really neat things though.

Biggest lessons I learned from this book.
1) Contact the prospect another way and let the email supplement your initial connection.
2) Never expect prospect to actually read your email or remember even it (so don't mention it on the phone)
3) Make sure email title subject is short and to the point AND make sure it's something that they are interested in (name of mutual abstinence, company, program, etc.)
3.0 out of 5 stars e-mail marketing not as simple as it looks 30 July 2010
By Lulu - Published on Amazon.com
Format:Paperback|Verified Purchase
Stephan Schiffman put in a fairly good effort of laying out the key steps needed to be successful with email marketing. He has made the process easy to understand and easy to follow. He does a fantastic job of discussing where email marketing works best (permission / referral / relationship marketing) and where email marketing does not work well (SPAM). Not only could any small business organization benefit from reading this book - but the Fortune 500 should also take note (and learn something about best practices in email marketing). I highly recommend this book - you don't need to be a Constant Contact customer to benefit from reading it.
5.0 out of 5 stars Five Stars 29 Aug. 2014
By Laurie Maguire - Published on Amazon.com
Format:Paperback
I am using the techniques taught in the book.
Were these reviews helpful?   Let us know
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category